The Oman dairy products and juice market grew at a CAGR of around 5% during 2015-2020. Looking forward, IMARC Group expects the market to continue its moderate growth during 2021-2026. In Oman, the rising consumer consciousness towards maintaining good health and wellbeing is currently driving the market for dairy products and juice. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

The elevating levels of urbanization coupled with the increasing demand for ready-to-drink beverages and processed dairy products are propelling the market growth in Oman. Additionally, the changing consumer preferences from carbonated and artificial beverages towards natural and healthier alternatives, such as 100% fruit juices, are further augmenting the market. Moreover, the rising demand for clean-label dairy products that are free from chemical additives or artificial preservatives is also catalyzing the market growth. Apart from this, the wide presence of the Muslim population in Oman is further driving the demand for ethically-sourced dairy products and beverages complying with Islamic Shariah law. Additionally, the increasing penetration of numerous international key players in the country has led to the emergence of several innovative product variants. Besides this, the Oman government is heavily investing in the incorporation of automation technologies in dairy farms and beverage processing units, which will further continue to drive the market for dairy products and juices over the forecasted period. Looking forward, IMARC Group expects the Oman dairy products and juice market to continue its moderate growth during the next five years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Oman dairy products and juice market, along with forecasts at the region level from 2021-2026. Our report has categorized the market based on product type, fat content and distribution channel.

Breakup by Product Type:

Fresh Milk
UHT Milk
Yoghurt
Laban
Juice

Breakup by Fat Content:

Full Fat
Low Fat
Others

Breakup Distribution Channel:

Retail
Institutional

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Al Ain Farms, Al Rawabi Dairy Company, A’safwah Dairy, Almarai, Marmum Dairy Farm LLC, Mazoon, NADA DAIRY, National Agricultural Development Company and Unikai Foods P.J.S.C.

Key questions answered in this report:
How has the Oman dairy products and juice market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Oman dairy products and juice market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the fat content?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the Oman dairy products and juice market and who are the key players?
What is the degree of competition in the industry?