North America Concrete Floor Coatings Market Growth & Trends

The North America concrete floor coatings market size is expected to reach USD 554.6 million by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 4.7% from 2021 to 2028. Increasing demand for green buildings owing to the rising awareness about the benefits associated with them, coupled with increasing concerns over sustainability, is anticipated to upsurge the growth of construction activities in the region. This, in turn, is further projected to create a demand for concrete floor coatings during the forecast period.

The polyurethane segment is estimated to witness significant growth over the forecast period. These coatings offer high flexibility and abrasion, corrosion, and wear resistance, thus paving their way for use as flooring solutions in the residential, commercial, and industrial sectors. In addition, polyurethane coatings have high UV stability, which is anticipated to fuel their demand over the forecast period. However, the growing application scope of polyurethane in adhesives and sealants for the automotive and construction industries across the region is anticipated to impact raw material availability for the production of polyurethane concrete floor coatings over the forecast period.

A high level of VOC emissions during the production of polyurethane coatings is anticipated to challenge the market growth over the forecast period. The rising importance of bio-based polymers has led to the development of bio-based polyurethane, which is expected to increase raw material availability for polyurethane concrete floor coatings. Companies such as BASF are pursuing efforts for the production of bio-based polyurethane in an attempt to acquire a greater market share and thus become market innovators.

As compared to solvent-based polyurethane concrete floor coatings, water-based polyurethane concrete floor coatings contain less amount of harmful chemicals, thus, making them a better solution for concrete floor coatings. In developed countries such as the U.S., where stringent government regulations against the release of volatile organic components (VOCs) in the atmosphere are followed, the demand for water-based polyurethane concrete floor coatings is expected to increase, which is expected to boost the market growth over the forecast period.

North America Concrete Floor Coatings Market Report Highlights

  • The epoxy product segment accounted for the largest revenue share in 2020 and is expected to witness prominent growth over the forecast period
  • The outdoor application segment held the largest revenue share of over 60.0% in 2020 and is projected to expand at the fastest revenue-based CAGR during the forecast period
  • In 2020, the U.S. captured the largest revenue share of more than 70.0%. The growing investment in infrastructure development, coupled with the rising demand for green building, is fueling the growth of the construction industry in the country, thereby creating demand for concrete floor coatings
  • New product development, mergers & acquisitions, collaborations and partnerships, and investment in research & development activities are the popular strategies adopted by most players operating in the North American market