The vitamins category is expected to see a slight decline in value sales in 2021, having seen double-digit growth in the previous year linked to the strong demand for vitamins thought to boost the working of the immune system. In addition, demand was also bolstered in 2020 by panic-buying in March and April, with many fearing shortages and limited access to stores. Italians mainly consume vitamins to reinforce their immune system, boost their energy and concentration, and support overall wellbei...

Euromonitor International’s Vitamins in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.