According to PayNXT360’s Q2 2021 Global Prepaid Card Survey, prepaid card market in the Indonesia is expected to grow by 14.2% on annual basis to reach US$ 6,881.6 million in 2021.The prepaid card market expected to grow over the forecast period, recording a CAGR of 11.0% during 2021-2025. The prepaid card market in Indonesia will increase from US$ 6,025.1 million in 2020 to reach US$ 9,132.2 million by 2025.

    Despite the economic contraction caused by the global coronavirus pandemic, digital payments continue to grow in Indonesia. The growth is expected to be driven by the popularity of reloadable wallets offered by ride-hailing firms and e-commerce giants. Technology firms that combine commerce with payments are expected to extend their dominance in the prepaid card segment in Indonesia.

    Domestic e-wallets driving the growth of the prepaid card segment in the country:

    Over the last few years, the digital payment landscape in the country experienced an influx of digital wallet providers. At present, there are more than 48 licensed e-wallet players from both public as well as private sectors, who are driving the growth of the prepaid card segment in the country. Notably, Ovo and GoPay are the two largest digital payment providers with the highest number of monthly users in Indonesia.
    • According to GoJek, an e-wallet provider in the country, the global pandemic has accelerated the trend towards digital payment solutions such as prepaid cards as more consumers are practicing social distancing and turning online to meet their daily needs. Notably, Ovo, another e-wallet provider in the country, saw an increase of 267% in new users after the onset of the coronavirus pandemic.

    Global fintech firms launching prepaid cards in the growing Indonesian market:

    Looking at the increasing adoption of prepaid cards among the unbanked population in the country, global FinTech firms are launching new prepaid cards for allowing more people to access financial services in Indonesia. For instance,
    • In April 2020, UK-based digital wallet provider Sticpay launched a new prepaid card that allows users to spend and withdraw their funds through the e-wallet. Termed as STIC Card, the prepaid card is available for all global consumers, including the people of Indonesia.