Global ready to drink cocktails market is valued at approximately USD 0.71 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 12% over the forecast period 2021-2027. A ready-to-drink cocktail is a packaged, ready-to-drink beverage. A vast range of ready-to-drink cocktails are available in the market, each with its own purpose. Alcopops are the most popular sort of ready-to-drink beverage worldwide. Beverages in cans and bottles are changing the way people think about ready-to-drink cocktails. Due to the COVID-19 pandemic, most people have been practicing home isolation in recent months, resulting in a steady growth in the sale of ready-to-drink cocktails through e-commerce websites and other internet portals. Manufacturing firms are also growing their online sales channels in a variety of places around the world in order to boost sales. Consumers in industrialized countries have become more health-conscious, moving to flavored drinks with low alcohol concentration, such as lemon, cranberry, orange, and passionfruit, which have a range of 4 to 7 percent alcohol content. As a result, low-alcohol-by-volume (ABV) drinks have gained popularity throughout time. Consumers are particularly interested in gin and tequila-based items. Alcohol consumption per capita has decreased dramatically in Russia, Australia, Brazil, China, and South Africa. Furthermore, the trend of responsible drinking and changing lifestyle choices to promote health are likely to boost product demand. However, vivid taxation, high costs of different alcoholic beverages, growing anti-alcohol campaigns, and government restrictions in the consumption of alcohol may impede market growth over the forecast period of 2021-2027.

The regional analysis of the Global ready to drink cocktails market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World (ROW). Europe is the leading region across the world in terms of market share due to rising preference for ready to drink cocktails among millennials in the region. Whereas Asia Pacific is also anticipated to exhibit the highest growth rate over the forecast period 2021-2027, due to rapid expansion in online alcoholic beverage distribution, simple alcohol availability across different retailers/stores, and the high influence of western society.

Major market player included in this report are:

Diageo plc
Bacardi Limited
Asahi Group Holdings, Ltd.
Pernod Ricard
Halewood Wines & Spirits
Suntory Holdings Limited
Manchester Drinks Company Ltd.
Anheuser-Busch InBev
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:
By Packaging:
By Distribution Channel:
Liquor Stores
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year –2018,2019
Base year –2020
Forecast period – 2021 to 2027.

Target Audience of the Global ready to drink cocktails market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers