Global DOOH advertising market will reach $21.35 billion by 2030, growing by 13.0% annually over 2020-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements.
Highlighted with 80 tables and 78 figures, this 157-page report “Global Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
- Market Structure
- Growth Drivers
- Restraints and Challenges
- Emerging Product Trends & Market Opportunities
- Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Region.
Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
- DOOH Hardware
- DOOH Software
- DOOH Service
Based on Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
- Billboard DOOH
- Transit DOOH
- Street Furniture DOOH
- Other Applications
Based on Location, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
- Outdoor DOOH
- Indoor DOOH
Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
- Retail Industry
- Financial Services
- Healthcare & Medical Industry
- Automotive Industry
- IT & Telecom
- Government Agencies
- Entertainment Industry
- Other End Users
Geographically, the following regions together with the listed national/local markets are fully investigated:
- North America (U.S., Canada, and Mexico)
- Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
- APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
- South America (Brazil, Chile, Argentina, Rest of South America)
- MEA (Iran, Turkey, South Africa)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of all regional markets by country and split of key national markets by Application, Location, and End User over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Exterion Media Group
Lamar Advertising Company
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)