Market Overview
A water purifier is a device that removes impurities from water, and various verticals, such as residential units, hotels, hospitals, corporate offices, food & beverages, and restaurants, use it.
According to MarkNtel Advisors’ research report, "Global Water Purifier Market Analysis, 2021," the market is likely to grow at a CAGR of around 9% during 2021-26. The growth primarily attributes to the surging demand of people for drinking safe water, mounting awareness of water-borne diseases, and the degrading water quality due to heavy metals, such as zinc, lead, magnesium, etc.
Besides, the burgeoning scarcity of freshwater worldwide, snowballing customer inclination toward a healthy lifestyle, and growing disposable income projected to fuel the market growth. The launch of technology integrated smart water purifiers by the market players and increasing disposable industrial waste and untreated sewage in water bodies proliferating the growing demand for water purifiers.
Moreover, rapid urbanization & industrial growth in the countries like India, China, and Brazil, entwined with the increasing spending on water recycling plants, are other crucial factors contributing to the overall market growth in the forecast period.
Covid-19 Positively Impacted the Global Water Purifier Market
The outbreak of COVID-19 in 2020 turned out to be an inflection point in the sales of water purifiers across North America, Europe, China, and several other economies. The entire supply chain of bottled water was paralyzed amidst the imposition of lockdown and restriction on movement, propelling the sales of water purifiers. COVID-19 pushed residential end-users to pursue a greater hygenic lifestyle, which further augmented the demand for sustainable water treatment products.
Eventually, the key countries in Europe such as Germany, France, Italy, Spain, the UK, Poland, etc., registered an increase in year-on-year growth ranging between 3% to 7% in 2020, over 2019. And, a similar trend is set to prevail in the forthcoming years.
Market Segmentation
Counter-top Carbon Accounted for a Significant Market Share
Based on Type, the Global Water Purifier Market bifurcates into Houseware, Countertop Carbon, Undersink Filtration, Undersink Others, Point-of-Entry Filtration, and Point-of-Entry Softening. Of all, Counter-top Carbon Water Purifiers held a significant market share in the previous few years. It owes to their rapidly increasing adoption in the residential sector due to the rising demand for freshwater.
Besides, the carbon filter helps remove 90% of harmful chemicals, such as volatile organic compounds, pesticides, and herbicides, from the drinking water, making it safe to drink. Additionally, the bad-tasting of tap water due to chemical usage to treat water also enabled people to shift toward using water purifiers. Thus, the surging need to improve the water quality has fueled the demand for counter-top carbon filters, thereby propelling the overall market growth, says MarkNtel Advisors in their research report, "Global Water Purifier Market Analysis, 2021."
Regional Landscape
Global Water Purifier market Experiences Significant Growth in Europe, North America, and Asia-Pacific
Region-wise, the Global Water Purifier Market is analyzed mainly across North America, Europe, and Asia-Pacific, where Europe witnessed around 3.8% year-on-year(Y-o-Y) market growth during 2019-20. It primarily owes to the mounting demand for water purifiers in the residential sector and affordable water purifiers launched by leading manufacturers across Europe also contributed to the overall market growth
On the other hand, North America observed around 5% Y-o-Y market growth during the previous years. The growing water scarcity and the burgeoning initiatives by the government to shift consumer preferences toward adopting energy-saving & electric-based solutions are the most prominent factors propelling the demand for water purifiers in the region.
Pitchers exhibited rapid growth in North America and Europe, critically due to the growing health concerns among people and the paradigm shift of consumers toward adopting Work From Home culture.
The Global Water Purifier Market attained substantial growth across Asia-Pacific in the previous few years, mainly due to China’s significant contribution to the market. The burgeoning requirements for water purifiers in urban households owing to the growing water contamination levels are among the prime aspects that propelled the market growth in China. Besides, the rapidly developing commercial sector and the flooding population in the country further surged the need for water purifiers extensively.
Furthermore, the various initiatives & investments by the government & leading market players toward introducing water purifiers with technologies, including reverse osmosis, ozone & ultra-violet, ultra-filtration, and activated carbon & candle filtration, also fueled the overall market growth in Asia-Pacific, reveals MarkNtel Advisors in their research report, "Global Water Purifier Market Analysis, 2021."
Market Driver
Surging Awareness of Water-Borne Disease
Water is the most vital natural resource for supporting life. The declining water quality due to industrial growth and the dumping of untreated sewage waste in water bodies has resulted in the surging presence of harmful chemicals, such as chlorides, fluorides, and nitrate in groundwater, thereby raising health concerns among people.
Furthermore, the growing percentage of contaminated water, increasing incidences of various water-borne diseases, such as diarrhea, hepatitis, roundworm, and escalating demand for safe drinking water are also likely to accelerate the overall market growth in the forecast period.
Competitive Landscape
According to MarkNtel Advisors, the major leading players in the global Water Purifier market are Kent RO System Ltd., A. O. Smith Corporation (Aquasana Inc.), Eureka Forbes Limited, Panasonic Corporation, LG Electronics, SUEZ Water Technologies & Solutions, Unilever Plc, Kinetico Inc., Aquatech International LLC, GE Appliances, Whirlpool Corporation, Pentair Plc, EcoWater Systems LLC., 3M Company, Ion Exchange LLC, etc.
Key Questions Answered in the Market Research Report:
1. What are the primary overall market statistics or market estimates (Market Overview, Market Size- By Value, Forecast Numbers, Market Segmentation, Market Shares) of the Global Water Purifier Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Water Purifier Market?
4. Who are the key competitors, their key strengths and weaknesses, and how they perform in Global Water Purifier Market based on a competitive benchmarking matrix?
5. What are the key results derived from the market surveys conducted during the Global Water Purifier Market study?
Market Outlook, Segmentation and Statistics
1) Impact of COVID-19 on Global Water Purifier Market
2) Market Size & Analysis
a) By Revenue
b) By Unit Sold
3) Market Share & Analysis
a) By Type
i) Houseware
ii) Countertop Carbon
iii) Undersink Filtration
iv) Undersink Others
v) Point of Entry Filtration
vi) Point of Entry Softening
b) By Region
i) North America Water Purifier Market Outlook, 2016-2026F (USD Million)
(1) The US Water Purifier Market Outlook, 2016-2026F (USD Million)
(2) Canada Water Purifier Market Outlook, 2016-2026F (USD Million)
(3) Mexico Water Purifier Market Outlook, 2016-2026F (USD Million)
(4) Costa Rica Water Purifier Market Outlook, 2016-2026F (USD Million)
ii) South America Water Purifier Market Outlook, 2016-2026F (USD Million)
(1) Brazil Water Purifier Market Outlook, 2016-2026F (USD Million)
(2) Argentina Water Purifier Market Outlook, 2016-2026F (USD Million)
(3) Peru Water Purifier Market Outlook, 2016-2026F (USD Million)
(4) Colombia Water Purifier Market Outlook, 2016-2026F (USD Million)
(5) Chile Water Purifier Market Outlook, 2016-2026F (USD Million)
iii) Europe Water Purifier Market Outlook, 2016-2026F (USD Million)
(1) The UK Water Purifier Market Outlook, 2016-2026F (USD Million)
(2) Germany Water Purifier Market Outlook, 2016-2026F (USD Million)
(3) France Water Purifier Market Outlook, 2016-2026F (USD Million)
(4) Spain Water Purifier Market Outlook, 2016-2026F (USD Million)
(5) Italy Water Purifier Market Outlook, 2016-2026F (USD Million)
(6) Russia Water Purifier Market Outlook, 2016-2026F (USD Million)
(7) Belgium Water Purifier Market Outlook, 2016-2026F (USD Million)
(8) Denmark Water Purifier Market Outlook, 2016-2026F (USD Million)
(9) Czech Republic Water Purifier Market Outlook, 2016-2026F (USD Million)
(10) The Netherlands Water Purifier Market Outlook, 2016-2026F (USD Million)
(11) Norway Water Purifier Market Outlook, 2016-2026F (USD Million)
(12) Poland Water Purifier Market Outlook, 2016-2026F (USD Million)
(13) Sweden Water Purifier Market Outlook, 2016-2026F (USD Million)
(14) Ukraine Water Purifier Market Outlook, 2016-2026F (USD Million)
iv) Asia-Pacific Water Purifier Market Outlook, 2016-2026F (USD Million)
(1) China Water Purifier Market Outlook, 2016-2026F (USD Million)
(2) South Korea Water Purifier Market Outlook, 2016-2026F (USD Million)
(3) Japan Water Purifier Market Outlook, 2016-2026F (USD Million)
(4) India Water Purifier Market Outlook, 2016-2026F (USD Million)
(5) Australia Water Purifier Market Outlook, 2016-2026F (USD Million)
(6) Bangladesh Water Purifier Market Outlook, 2016-2026F (USD Million)
(7) Pakistan Water Purifier Market Outlook, 2016-2026F (USD Million)
(8) Taiwan Water Purifier Market Outlook, 2016-2026F (USD Million)
(9) Indonesia Water Purifier Market Outlook, 2016-2026F (USD Million)
(10) Laos Water Purifier Market Outlook, 2016-2026F (USD Million)
(11) Malaysia Water Purifier Market Outlook, 2016-2026F (USD Million)
(12) Thailand Water Purifier Market Outlook, 2016-2026F (USD Million)
(13) Philippines Water Purifier Market Outlook, 2016-2026F (USD Million)
(14) Vietnam Water Purifier Market Outlook, 2016-2026F (USD Million)
v) Middle East & Africa Water Purifier Market Outlook, 2016-2026F (USD Million)
(1) UAE Water Purifier Market Outlook, 2016-2026F (USD Million)
(2) Saudi Arabia Water Purifier Market Outlook, 2016-2026F (USD Million)
(3) South Africa Water Purifier Market Outlook, 2016-2026F (USD Million)
(4) Egypt Water Purifier Market Outlook, 2016-2026F (USD Million)
(5) Israel Water Purifier Market Outlook, 2016-2026F (USD Million)
(6) Kenya Water Purifier Market Outlook, 2016-2026F (USD Million)
(7) Nigeria Water Purifier Market Outlook, 2016-2026F (USD Million)
(8) Turkey Water Purifier Market Outlook, 2016-2026F (USD Million)
c) By Competitors
i) Competition Characteristics
ii) Market Share & Analysis
iii) Competitive Metrix
4) Global Water Purifier Market Hotspots & Opportunities
5) Global Water Purifier Market Regulations & Policy
6) Global Water Purifier Market by Sales Channel
a) Hypermarkets/Supermarkets
b) Specialty Water Treatment
c) Direct Sales
d) Online
e) Others (Departmental Stores, DIY)
7) Key Strategic Imperatives for Success and Growth
8) Global Competition Outlook
a) Competition Matrix
b) Company Profile