Market Overview
Sports Nutrition is the practice of nutrition and diet taken to boost physical activity and optimizing athletic performance while also promoting overall health and wellness.
According to the MarkNtel Advisors’ research report, “Global Sports Nutrition Market Analysis, 2021”, the market is expected to grow at a CAGR of around 9% during (2021-26). The market growth is primarily due to rising awareness regarding physical fitness among the consumers coupled with increasing disposable income that aids the purchasing rate of nutrition products. The surge in the number of gyms and fitness centers endorsing sports nutrition products has boosted the growth of the sports nutrition market. Further, mounting demand for various kinds of protein bars, energy drinks, and dietary supplements among the consumers to enhance their physical health is one of the major factors driving the growth of the Global Sports Nutrition Market.
Impact of COVID-19
Due to the Covid-19 pandemic, all nations have implemented crucial measures, such as lockdowns and public places shutdowns, to slow the spread of the virus. It resulted in the complete closure of sports clubs, gyms, and fitness centers, thereby adversely affecting the sales of sports nutrition products.
However, there is a surge in the popularity of sports nutrition products with an increased inclination towards immune-strengthening to prevent the COVID-19, leading to fuel the market growth over the forecast timeline.

Market Segmentation
Supplement Powder Accounted for the Largest Market Share
Based on product type, the market divides into Protein Powder, Iso Drink Powder, Supplement Powder, Protein Bars, Carbohydrate/Energy Bars, Carbohydrate Drinks, Tablets/Capsules, RTD Protein Drinks, Iso Drinks, and Other Supplements. The supplement powder segment acquired the largest share in the Global Sports Nutrition Market in 2019. Reason being, the burgeoning awareness regarding physical fitness among consumers entwined with the easy commercial availability of supplement powder. An increase in the number of market players, launches of new products, and increasing product portfolio based on taste and preferences indicate the growing demand for sports supplements, reveals MarkNtel Advisors in their research report, "Global Sports Nutrition Market Analysis, 2021."
Plant-Based Nutrition Acquired the Highest Market Share
Based on raw material, the market segments into Animal-derived, Plant-based and Mixed segments. In 2019, the plant-based segment dominated the Global Sports Nutrition Market due to the rise in the percentage of the vegan population across the world. Moreover, several consumers are shifting towards plant-based nutrition products as these products contain high fiber & essential nutrition that have less fat than animal-derived nutrition products. Further, the increase in the spread of bird flu & other animal-derived diseases has resulted in consumers shifting towards the consumption of plant-based sports nutrition.
Regional Landscape
North America Accounted for the Largest Market Share
Region-wise, North America held the highest share in the Global Sports Nutrition Market in 2019 owing to the increasing number of gyms and fitness centers. Besides this, snowballing government initiatives to promote sport-related activities and the presence of key market players in the region has also boosted the growth of the sports nutrition market. Further, with significant market space, huge disposable income, and changing lifestyle offers an incredible opportunity for the sports nutrition market growth.
Market Driver
Lifestyle Changes bolstering the Market Growth
There is an increase in inclination towards leading a healthy lifestyle owing to urbanization & lifestyle changes. Thus, this fuels the participation of more consumers in sports clubs and gyms. Furthermore, the continuous need for adding adequate nutritional content to daily diet due to rising health concerns also contributes to the lucrative growth of the global sports nutrition market.
Competitive Landscape
According to MarkNtel Advisors, the major leading players in the global Sports Nutrition market are Pepsi Co, Inc., GlaxoSmithKline PLC, The Coca-Cola Company, Abbott Laboratories Inc, Reckitt Benckiser Group plc, Otsuka Holdings Co, Ltd., Clif Bar & Company, Glanbia Plc., Optimum Nutrition, Hormel Foods Corporation, Post Holdings, Inc., GNC Holdings Inc., YAKULT, Multipower, MusclePharm Corporation.
Key Questions Answered in the Market Research Report:
1. What are the primary overall market statistics or estimates (Market Overview, Market Size- By Value, Forecast Numbers, Market Segmentation, Market Shares) of the Global Sports Nutrition Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Sports Nutrition Market?
4. Who are the key competitors, their key strengths and weaknesses, and how do they perform in Global Sports Nutrition Market based on a competitive benchmarking matrix?
5. What are the key results derived from the market surveys conducted during the Global Sports Nutrition Market study?
Market Outlook, Segmentation and Statistics
1) Impact of COVID-19 on Global Sports Nutrition Market
2) Market Size & Analysis
a) By Revenue
3) Market Share & Analysis
a) By Product Type
i) Protein Powder
ii) Iso Drink Powder
iii) Supplement Powder
iv) Protein Bars
v) Carbohydrate/Energy Bars
vi) Carbohydrate Drinks
vii) Tablets/Capsules
viii) RTD Protein Drinks
ix) Iso Drinks
x) Other Supplements
b) By Raw Material
i) Animal Based
ii) Plant Based
iii) Mixed
c) By End User
i) Athletes
ii) Body Builders
iii) Lifestyle Users
iv) Recreational Users
d) By Distribution Channel
i) Pharmacies/Drug Stores
ii) Supermarkets/Hypermarkets
iii) Departmental/Retail Stores
iv) Direct Selling
v) E-Commerce
vi) Fitness Institutions
e) By Region
i) North America
ii) South America
iii) Europe
iv) Asia Pacific
v) Middle East & Africa
f) By Competitors
i) Competition Characteristics
ii) Market Share & Analysis
iii) Competitive Metrix
4) Global Sports Nutrition Market Hotspots & Opportunities
5) Global Sports Nutrition Market Regulations & Policy
6) Key Strategic Imperatives for Success and Growth
7) Global Competition Outlook
a) Competition Matrix
b) Company Profile