The Africa mobile money market reached a transaction value of US$ 365.4 Billion in 2020. Mobile money is a payment type made using mobile phones. It is based on the accounts held by a mobile operator and is accessible from subscribers’ phones. Mobile money offers simple person-to-person transactions rather than complex banking transactions. Africa has the largest mobile money market across the globe with telecom operators embracing innovative practices that allow customers to pay bills and access services including loans, insurance and savings.

Mobile money provides various financial services to people who have limited access to traditional financial institutions especially to women and rural population. Growing mobile money providers in emerging markets such as Africa helps to boost the mobile money transactions in public and private sectors. Also, the high internet penetration rates will raise the mobile money transactions as well. Moreover, the ease of accessibility, 24/7 availability, security, lower transaction costs and user friendliness will accelerate the market growth in the forecast period in the region. Countries such as Kenya and Uganda have over half of the adult population using digital financial services. Apart from increasing access to financial services, the growing mobile money industry in African region has offered a new career path and additional income opportunities to many small-scale entrepreneurs as mobile banking agents. Further, with the mobile device becoming a regularly used device, mobile money services have prominently transformed the user’s payment and money transfer experiences. Looking forward, IMARC Group expects the Africa mobile money market to grow at a CAGR of around 21% during 2021-2026.

Report Coverage:


Market Breakup by Technology

USSD
Mobile Wallets
Others
Currently, USSD holds majority of the market share in the African mobile money market.


Market Breakup by Business Model

Mobile Led Model
Bank Led Model
Currently, mobile led model holds the largest share in the African mobile money market.


Market Breakup by Transaction Type

Peer to Peer
Bill Payments
Airtime Top-ups
Others
Currently, peer to peer transaction type holds the highest share in the market.


Market Breakup by Country

Tanzania
Kenya
Uganda
Ghana
Others
Tanzania currently holds the largest market share.


Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

MTN
Orange
M-Pesa
Tigo-Pesa
Airtel MoneyKey Questions Answered in This Report:

How has the Africa mobile money market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Africa mobile money industry?
What is the breakup of the Africa mobile money market based on the technology?
What is the breakup of the Africa mobile money market based on the business model?
What is the breakup of the Africa mobile money market based on the transaction type?
What is the breakup of the Africa mobile money market based on the country?
What are the various stages in the value chain of the Africa mobile money market?
What are the key driving factors and challenges in Africa mobile money market?
What is the structure of the Africa mobile money market and who are the key players?
What is the degree of competition in the Africa mobile money market?