Natural increase will be the only driver of population growth in Kenya in 2020-2040. Ageing will accelerate over this time, but Kenya will remain young in a global context. An expanding workforce over this timeframe will create the potential of an economic dividend, but only if job creation can keep up. Despite surging urbanisation, urbanites will still account for less than four in ten of the total population by 2040.

Euromonitor International’s Future Demographic reports provide in-depth data and analysis of population changes in 85 countries, 7 regions and a world overview. The reports offer long-term demographic forecasts to 2030, and include breakdowns of population by age and sex, vital statistics and major cities. The series provides insight into demographic trends which will shape consumer segmentation and markets in the future


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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