Market Overview

Fitness apps are specialized software applications that help in providing personalized fitness programs to the customer with the help of advanced technologies such as artificial intelligence, IoT, and machine learning. It also offers other features such as a personalized diet chart, footstep tracking, personalized health coaches, no equipment workout plan, etc.

According to the MarkNtel Advisors’ research report, “Global Fitness App Market Analysis, 2021”, the market is expected to grow at a CAGR of around 22% during 2021-26. The growth of the Global Fitness App Market is attributed to the increase in number of smartphones users and constant technological evolution. Further, escalating emphasis on maintaining a healthy lifestyle, rapid internet penetration, and increase in number of fitness apps to cater to the growing demand of the consumer, fuels the growth of the fitness app market across the globe.

Impact of COVID-19

The outbreak of the COVID-19 pandemic has led to the imposition of nationwide lockdown and social distancing regulations. This has enforced consumers to shift towards virtual fitness platforms from their traditional gyms. Additionally, the spread of coronavirus has increased the concern regarding maintenance of health and hygiene. This, in turn, has increased the demand and downloads of fitness apps.

Market Segmentation

Workout and Exercise Apps segment accounted for the Largest Market Share

Based on the Type, Workout and Exercise Apps segment has acquired the largest market share in the global fitness app market in 2019. The growth of this segment is attributed to mounting prevalence of obesity and its serious impacts on health. Further, the growing awareness regarding other health issues such as the prevalence of cardiovascular diseases is expected to bolster the segment growth. Moreover, the workout and exercise app provides a personal online trainer and also helps in monitoring daily workout activities by maintaining the logbooks. Thus, this contributes to the growth of the fitness app market as revealed by the MarkNtel Advisors’ research report “Global Fitness App Market Analysis, 2021”.

Android Segment Accounted for the Largest Market Share

Based on Platform, Android has accounted for more than 60% market share in the global fitness app market in 2019 owing to the presence of the large number of android smartphone users. Additionally, the availability of various fitness apps on android platforms such as google Fit, MyFitnessPal, Sworkit, etc., propels the overall growth of the market.

Regional Landscape

Asia-Pacific is Anticipated to Emerge as a Promising Market

Asia-Pacific is anticipated to emerge as a promising market for fitness apps during the forecasted period. India has witnessed the highest number of downloads for fitness apps in 2019 on account of mounting awareness regarding maintenance of good health, the surge in usage of fitness apps, and increase in smartphone penetration. Hence, this is aiding to the growth of the market in the region.

Market Driver

Snowballing fitness consciousness is the major driver

One of the most important factors behind the growth of the market is rising awareness regarding a healthy lifestyle. Moreover, the enlarging usage rate of fitness apps owing to the accelerating trend of online fitness training is propagating the market globally. Coupled with, boost in number of campaigns and programs initiated by the market players to make people realize the significance of maintaining good health is also fueling the demand for fitness app.

Competitive Landscape

According to MarkNtel Advisors, the major leading players in the Global Fitness App market are My FitnessPal Inc, Apple Inc, Google, Dom and Tom, Motorola Mobility LLC., Grandapps, Fitbit, Flo, Fitness Coach, Samsung Health, BetterMe, WillowTree, HealthifyMe, Home Workout, etc.

Key Questions Answered in the Market Research Report:

1. What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Forecast Numbers, Market Segmentation, Market Shares) of Global Fitness App Market?
2. What is the region-wise industry size, growth drivers and challenges key market trends?
3. What are the key innovations, opportunities, current and future trends and regulations in the Global Fitness App Market?
4. Who are the key competitors, what are their key strength and weakness and how they perform Global Fitness App Market based on competitive benchmarking matrix?
5. What are the key results derived from the market surveys conducted during the course Global Fitness App Market study?

Market Outlook, Segmentation and Statistics
1) Impact of COVID-19 on Global Fitness App Market
2) Market Size & Analysis
a) By Revenue
b) By App Downloads
3) Market Share & Analysis
a) By Type
i) Workout and Exercise Apps
ii) Disease Management
iii) Lifestyle Management
(1) Sleep Tracker and Period
(2) Ovulation Tracking
(3) Others
iv) Nutrition & Diet
v) Medication Adherence
vi) Others (Meditation & Brain Training Apps)
b) By Platform
i) Android
ii) iOS
iii) Windows
c) By Device Type
i) Smartphones
ii) Tablets
iii) Wearable Devices
d) By Gender
i) Men
ii) Women
e) By Region
i) North America
ii) South America
iii) Europe
iv) Middle East & Africa
v) Asia-Pacific
f) By Competitors
i) Competition Characteristics
ii) Market Share & Analysis
iii) Competitive Metrix
4) Global Fitness App Market Hotspots & Opportunities
5) Global Fitness App Market Regulations & Policy
6) Key Strategic Imperatives for Success and Growth
7) Global Competition Outlook
a) Competition Matrix
b) Company Profile

Frequently Asked Questions:

Q. What is the historical year, base year and forecast year considered in the research report on Global Fitness App Market?
A. The historical data has been provided since 2016, while the base year is 2020 and the data is forecast up-to 2026.

Q. What are the units or denomination for measuring market value in the report?
A. The market size/industry size or the market value is measured in terms of USD Million.

Q. What would be the growth rate or CAGR of Global Fitness App Market during 2021-26?
A. The Global Fitness App Market is projected to grow at a CAGR of 22% during 2021-26.

Q. Who are the key competitors or players operating in Global Fitness App Market?
A. My FitnessPal Inc, Apple Inc, Google, Dom and Tom, Motorola Mobility LLC., Grandapps, Fitbit, Flo, Fitness Coach, Samsung Health, BetterMe, WillowTree , HealthifyMe, Home Workout are few of the leading players in the Global Fitness App Market.

Q. Which types segment would emerge as an opportunity area for players in Global Fitness App Market?
A. Workout and exercise apps is expected to attain the highest CAGR during the forecast period and maintain its significant market share.

Q. Which Country would emerge as an opportunity area for players in Global Fitness App Market?
A. Asia-Pacific continue to grow at a highest CAGR, presenting immense opportunities for market players of Global Fitness App Market