The global Batter & breader premixes size is estimated to be valued USD 2.5 billion in 2021 and is projected to reach a value of USD 3.4 billion by 2026, growing at a CAGR of 6.4% during the forecast period. The growth of this market is attributed to an increasing demand for convenience meat and sea food products.
One of the major challenges faced by the batter & breader premixes market is the infrastructural and regulatory challenges in developing countries. Due to the presence of major manufacturers of batter & breader premixes, markets in countries, such as the US, the UK, Germany, and France, have become saturated and extremely competitive. The growth of the food processing industry in developed economies compels manufacturers to identify untapped potential markets and clients in emerging markets.
“The market for adhesion batter segment projected to grow at the highest CAGR between 2021 and 2026.”
The adhesion batter segment is the most dominant as well as fastest-growing type of mineral in the Batter & breader premixes market.
Adhesion batter provides an outer coating to food products. It is made from various types of starch and is characterized by high solid content and low viscosity. Adhesion is mainly the physical and chemical bonding of the coating material with itself as well as with the food product. Due to this, the adhesion batter binds the outer layers of coating to the food product by creating a cohesive layer between them. It aids in controlling the pick-up of breading, which reduces crumb fall-off and prevents surface voids..
“The meat segment is projected to grow at the highest CAGR between 2021 and 2026.”
For meat by batter application in Batter & breader premixes market is the highest contributor in the global market.
According to the FAO, Asian countries, especially China and India, dominate the production of eggs and poultry in the world. The demand for batter premixes is growing significantly in several meat applications globally. Products such as chicken nuggets and pork schnitzel are highly popular and use batter premixes for coating and taste enhancement.
“Crumbs & flakes segment, by breader type is projected to grow at the highest CAGR between 2021 and 2026.”
Bread crumbs have several applications in food products and are used as the main ingredient in processed food products, such as breading fried food; they are also used as a coating on confectioneries. Furthermore, bread crumbs increase the stability of food products and are, therefore, used in fried products. The crumb comes in different sizes and provides distinct crust and attractive highlights during frying. The crumbs have a more open structure compared to flour, which results in a crispier texture of fried products. The cost of these crumbs is higher than flour, but the demand for crumbs & flakes is more in the batter & breader premixes industry.
“The meat segment of the Batter & breader premixes, by breader application, is projected to grow at the highest CAGR between 2020 and 2025.”
The constantly growing chicken consumption across the world and an increase in demand for easy-to-prepare chicken-based products, such as chicken nuggets and chicken fries, have been driving the growth of this segment for the past few years. According to the National Chicken Council, the global per capita consumption of chicken increased from 83.8 pounds in 2014 to 93.8 pounds in 2018. This is due to the changing consumer preference for healthier options, as chicken is a low-calorie meat compared to pork and beef products.
“Asia Pacific market for Batter & breader premixes is projected to grow at the highest CAGR during the forecast period“
Asia Pacific is projected to be the second-largest region in the global batter & breader premixes market during the forecast period. This market is majorly driven by factors such as a rise in consumption of meat and seafood, increase in per capita income, rapid urbanization, and the increase in adoption of convenience meat and seafood products.
China is projected to dominate the Asia Pacific batter & breader premixes market during the forecast period. The increase in consumption of meat and poultry food products in this country has driven the growth of the batter & breader premixes market. India is projected to be the fastest-growing country in the Asia Pacific batter & breader premixes market. Changing lifestyles and millennial preferences are increasing the demand for convenience and fast foods in the country.
The breakup of the profiles of primary participants is as follows:
- By Manufacturers: Tier 1 – 70%, Tier 2 – 10%, and Tier 3 – 20%
- By Designation: CXOs – 45%, Directors – 33%, Others – 22%
- By Geography: Asia Pacific – 57%, Europe – 23%, North America – 8%, South America – 6%, and RoW – 6%
Some of the major players in the market include Kerry Group (Ireland), Bunge Limited (US), Newly Weds Foods, Inc. (US), McCormick & Company (US), Showa Sangyo Co., Ltd. (Japan), Lily River Foods (US), Blendex Company (US), Nippon Flour Mills Co., Ltd. (Japan), Breading & Coating Ltd (UK), Ingredion Incorporated (US), Associated British Foods plc (UK), Cargill, Incorporated (US), Archer Daniels Midland Company (US), Euroma (Netherlands), House-Autry Mills (US), BRATA Produktions (Germany), Solina Group (France), Prima Limited (Singapore), Bowman Ingredients (UK), and Coalescence LLC (US).
The report segments the Batter & breader premixes market based on type,origin, form, mode of application, crop type, and region. in terms of insights, this report has focused on various levels of analyses competitive landscape, end-use analysis, and company profiles which together comprise and discuss views on the emerging & high-growth segments of the Batter & breader premixes high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges.
Reasons To Buy the Report:
• Illustrative segmentation, analysis, and forecast pertaining to the Batter & breader premixes market based on type, species, application and geography have been conducted to provide an overall view of the Batter & breader premixes market
• Major drivers, restraints, and opportunities for the Batter & breader premixes market have been detailed in this report.
• A bird’s eye view of the pricing, trade situation, technological changes, and market ecosystem have been provided in the report.
• Detailed insights into the competitive landscape has been provided for established players and start-ups in the industry.
• Breakdown of the market share of major players in the Batter & breader premixes market has been provided after analyzing the segmental revenue, product portfolio, and global presence of the manufacturers