Mixed retailers comprises mainly variety retailer Studio Moderna in North Macedonia and with consumers prioritising essential goods in 2020, as a result of COVID-19, Studio Moderna suffers steep value decline of over a fifth. Studio Moderna was also slow in reacting to consumers’ differing needs, though it did offer deep discounts of up to 80% on New Year’s Eve in a bid to stall its declining value sales.

Euromonitor International’s Mixed Retailers in North Macedonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Mass Merchandisers, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Mixed Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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