A camera is a device that is used to capture moments in picture format (photographs). A basic camera model that can click one picture at a time is usually called still camera while a camera that is used to take moving pictures is popular as movie camera. New generation of cameras are called digital cameras. Digital camera captures photographs in digital memory format. Majority of cameras that are produced in the 21st century are digital. An action camera popularly known as an action-cam is a digital HD camera designed for recording action while involving live in action. These cameras are small, lightweight, and highly portable. They are great for recording action, which makes them ideal for shooting video either in difficult locations, on the move, or at high speeds. Action cameras can be used for activities such as cycling, skydiving, skateboarding, climbing, and surfing. Consumers generally place action cameras on a hat or helmet, on chest, or on handlebars of a bike or similar vehicle.
Action cameras are designed to require minimal user interaction once recording has begun so that user can capture continuous action without any interaction and disturbance with camera. It records pictures and videos onto a micro SD card and has slots for either a USB-C connector or a Micro-USB. These cameras can also record high-definition video with average speed for 4K video at 60 fps and 120 or 240 fps for slow-motion video recording. Action cameras are available in various picture capturing technologies such as standard definition (SD), high definition (HD), and ultra-high definition (ultra HD). Professional users use cameras to live stream videos and actions while they are performing it so that users can get experience of live adventurous activities. In recent times, there has been a significant increase in growth of professional career in photography and videography, which benefits growth of the action cameras market.
Rise in disposable income and growth in popularity of adventurous activities such as surfing, skydiving, caving, and snorkeling is the major reason for increase in demand for action cameras by both professional customers and personal users to capture memories and experience during these exciting outdoor recreational activities. Latest trends in action camera markets are coming in form of digital upgradation and use of IoT. Keeping in mind brand loyalty tendency and behavior of consumers, manufacturers are mainly focusing on adding IoT services such as cloud computing to expand multimedia functioning of action camera solutions. High cost of action cameras is the major factor that sometimes influences personal users to adopt smartphones having advanced camera and video features. Considering this trend of consumers behavior to overcome this restrain, market players are engaging in inventing waterproofing, increasing durability, providing compact design, making products available in low cost, and providing weather resistance action cameras to lure consumers for their products.
Some of key companies profiled in the report include GoPro, Inc., Samsung Electronics Co., Sony Corporation, Shenzhen Arashi Vision Co., Ltd, Drift Innovation Ltd, The Ricoh Company, World Wide Licenses Ltd –iON, Eastman Kodak Company, Toshiba Corporation, and Xiaomi Corporation.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the action camera market.
- The report provides detailed qualitative and quantitative action camera market analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the action camera market growth is provided.
- An extensive action camera market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments and regions exhibiting favourable growth.
KEY MARKET SEGMENTS
By End User
- ·Standard definition (SD)
- ·High definition (HD)
- ·Ultra high definition (Ultra HD)
By Distribution Channel
- ·Brand outlets
- ·Specialty stores
- ·North America
Rest of Europe
Rest of Asia-Pacific
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