Rice is a must-have staple in Vietnamese cuisine and is consumed by most people on a daily basis. As such, rice-based products remained on trend at the end of the review period with rice-based products being popular local ingredients in dishes such as Ph?, B?n B? Hu? or H? Ti?u. Dishes such as these are also highly popular in foodservice among office workers and when generally dining out.

Euromonitor International’s Rice, Pasta and Noodles in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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