For breakfast, Vietnamese consumers have traditionally enjoyed many options, such as fried rice, sticky rice, pho (broth containing rice noodles, meat and herbs), bun bo Hue (spicy Vietnamese soup associated with the city of Hue) and banh mi (baguette-like bread with savoury filling). Those kinds of food are very popular and considered convenient in Vietnam. They are also affordably priced at around VND15,000 to VND30,000 per breakfast. Thanks to Westernisation in Vietnam, breakfast cereals are...

Euromonitor International’s Breakfast Cereals in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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