Online Tutoring Services Market Growth & Trends

The global online tutoring services market size is expected to reach USD 15.99 billion by 2027, according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 16.1% from 2020 to 2027. Online tutoring refers to the process of tutoring in an online, networked, or virtual environment where learners and tutors are present virtually. It has gained popularity with the ever-increasing use of internet services worldwide. Increased internet data transfer speed has enabled tutors and learners to engage online simultaneously. Furthermore, the rapid adoption of smartphones is one of the significant factors driving the adoption of online teaching services worldwide as it enables learning to take place regardless of the geographic location. For instance, Varsity Tutors, a U.S.-based education company, offers a mobile application for live tutoring and instructions. It provides an expert’s assistance from anywhere and lets learners manage their tutoring sessions.

Furthermore, schools, universities, and other learning institutes have been encouraged to follow distance education and work remotely with their students amid the COVID-19 pandemic. The adoption of distance learning owing to the outbreak of the pandemic has impacted the industry’s growth favorably. For instance, in March 2020, Varsity Tutors released a free product called Virtual School Day for students and parents. It offers over 20 hours of live online classes across various subjects for students up to the 12th grade. It also has special sessions for each age group. Thus, online tutoring service providers have positively leveraged the pandemic situation as educational institutes have been closed in many states and countries.

The market has benefitted from the onset of analytical applications to customize tutoring services. For instance, content designers leverage analytical tools to develop content tailored to the requirements of learners. Such content development is fulfilled based on individual students’ interests, performances, and subject understanding. For instance, Kaplan, Inc., an American for-profit educational services corporation, provides online customization tools for learners enrolled in test preparation courses. This trend of growing customization in tutoring services is anticipated to trigger the market growth owing to the formative assessment features of these services.

Online Tutoring Services Market Report Highlights

  • The increasing adoption of mobile phones and tablets by students and parents has led to the impulsive growth of mobile learning methods
  • The increasing deployment of personalized tutoring and live sessions can be attributed to benefits such as better tutor-student engagement
  • Online tutoring service providers have leveraged the outbreak of the COVID-19 pandemic as an opportunity to introduce an ideal learning method amid the crisis
  • Remote access and convenient medium of learning are the key advantages of encouraging students to adopt online tutoring services. Furthermore, the inclusion of the feedback feature in mobile educational apps has enabled students to receive personalized support from the service providers