There are many notable innovations in organic and natural tampons, which are preferred most by women as they are made up of natural, renewable materials that are biodegradable. Conventional tampons use petroleum-based materials, a mix of natural and synthetic fibers, and bleaching agents.

  • Emerging online retail channels in the emerging economies will boost the organic and natural tampons market as compared to the retail channel, which includes medical stores, pharmacies and retail stores; online will cannibalize these distribution channels during the forecast period.
  • The shift in consumer preference for those aged between 15-25 years in the Americas and Europe, Middle East, and Africa from other feminine hygiene products to organic and natural tampons will a drive the organic and natural tampons markets in these regions.
  • Safety concerns associated with conventional tampons and the availability of natural tampons, with a smaller price difference between traditional and organic tampons, could help consumers adopt safe and biodegradable natural and organic tampons.