The Global Pram and Baby Stroller Market was valued at USD 3,062 million in 2019 and is expected to reach USD 4,210 million by 2025, at a CAGR of 5.45 % during the forecast period.
Baby strollers and prams are used to carry babies around, it is equipped with a handle or supporter that can be pulled by a small pony or goat. The basic design and security features changed with time to result in what we see today. A pram is a short form of a perambulator. Prams are generally used to carry infants. Though, strollers are used for carrying small children, typically up to three years of age. The worldwide market for baby strollers and prams is predictable to rise at a significant rate over the forecast period. The outline of new baby strollers and prams with multi-functionality and inventive safety features is likely to fuel the market’s development in the pending years. Fast-paced lifestyles coupled with the rise in single-parent and nuclear families have forced customers to opt for better safety and suitability for babies in the form of baby strollers and prams.
The high cost of raw materials and a shortage of expert labor are the main limitations of the market. However, issues such as the arrival of online transactions and rising birth rates and low child mortality rates, particularly in developing countries, are likely to give a positive push to the global baby strollers and pram market. An increase in the online trade of baby strollers and prams will boost the development of market over the forecast period. In terms of geography, the market is segmented into North America, Europe, China, Japan, and Rest of the World. Europe held a leading place in terms of income. This is because of issues such as improvements in product quality as well as growing requests for suitable and multifunctional baby strollers and prams, in addition to high statistics of early adopters in the region. The Asia Pacific is poised to grow at a considerable rate, mainly due to countries such as China and India, with large population base and an increase in disposable income.
Lightweight strollers conquered the market with a share of more than 35.0% in 2018. This product is factory-made with lightweight materials and fewer features, which is flawless for short traveling determination. Lightweight strollers are well-matched for early babies who can sit upright and can complement parents for a walk in a park or any local actions such as shopping. This type of stroller is easily accessible in the market due to easy day-to-day use and projects a moderately inexpensive version amid other kinds. In addition, in line with its fondness, Emirates Airlines offer free baby stroller for parents reaching and in transportation at the Dubai International Airport for easy staying and disembarkation.
Emerging Demand for the Eco-Friendly Strollers
The emerging request for eco-friendly strollers will be one of the essential drifts in the sphere baby stroller and pram market. Nowadays, parents are becoming acutely aware of materials used in making strollers to save their babies against any danger. Eco-friendly strollers are new and marketing products that have increased high admiration amid environment-conscious consumers. Vendors operating in the baby stroller category are highlighting on assembly the safety principles and provide ecological baby strollers to the customers. For instance, a vendor named Bumbleride offers eco-friendly strollers that are made by using reuse polyester collected from used water bottles.
Premiumization of products
The novelty and portfolio addition leading to the premiumization of products will be one of the main factors in the sphere baby stroller and pram market. The sales of baby strollers and prams with different features and functionality are usually high, motivating vendors to come up with supreme products. Strollers and prams are also being related to modern technologies to help in parenting activities. For instance, Bugaboo International provides baby strollers under the product name bugaboo donkey mono & duo, which can be easily changed for a single child and two children. Moreover, vendors are also concentrating on differentiating their product offerings from their competitors, which, in turn, leads to product premiumization.
The Global Pram and Baby Stroller Market: Competitive Landscape
Some of the leading players operating in the Global Pram and Baby Stroller Market are Dorel Industries Inc., Baby Jogger, Evenflo Company, Chicco, Combi, Concord International, and Graco. Some of the other prominent companies include Mamas and Papas, Baby Trend, Stokke, Brevi, Peg Perego, MeeMee, Britax, UPPAbaby, Bugaboo, Mother Care, Joovy, Thule, Bumbleride, Inglesina, and Orbit Baby and other prominent players.