U.S. Vaginal Moisturizers And Lubricants Market Growth & Trends

The U.S. vaginal moisturizers and lubricants market size is expected to reach USD 1.0 billion by 2027, expanding at a CAGR of 8.7% during the forecast period, based on a new report by Grand View Research, Inc. Market growth can be attributed to the increasing target population, growing demand for vaginal lubricants, and increasing awareness regarding sexual health among women. According to the Study of Women Across the Nation (SWAN), more than 2,400 women above the age of 17 and around 19.0% of women aged 42 to 53 suffer from vaginal dryness. Thus, increasing incidences of dryness is likely to drive the market for vaginal lubricants and moisturizers over the forecast period.

Various social media movements, such as the third wave of feminism, is aimed at breaking taboos around sexual health and assisting in changing the general attitude towards sex. Over the past few years, the sexual wellness market has shifted focus toward women’s products. Companies are offering conventional products with glamorous packaging, hence, helping to create more awareness around sexual health.

A considerable number of young people not aware of sexual health can increase the prevalence of STDs. September is considered as a sexual health awareness month in the U.S., which is expected to raise awareness among citizens about sexual health and wellness. A significant number of women suffer from vaginal dryness; however, they do not seek medical help, which is likely to hinder the market growth.

U.S. Vaginal Moisturizers And Lubricants Market Report Highlights

  • By distribution channel, retail dominated the market and is likely to witness the fastest growth over the forecast period
  • An increasing number of fashion retailers are offering sexual wellness products, which is expected to introduce the younger generations to more sexual health and wellness products. A liberal lifestyle and social acceptance have led to the growth of adult stores around the country
  • In November 2018, Durex formed a partnership with RED. This partnership was aimed at supporting its mission to end AIDS. Funds generated from the sale of the Durex RED condom were to be invested in South Africa where over 7.2 million people have HIV/AIDS
  • Searchlight Pharma announced Fonds de solidarit? FTQ and Emerillon Capital as the new strategic financial partners in October 2017. The partnership is expected to assist the growth of Searchlight Pharma.