India pet food market is expected to grow at a robust rate by exhibiting a CAGR of 16.64% during the forecast period. Growth of pet food market in India can be attributed to the growing pet population, increasing product innovations in pet food industry, people adopting western culture, which is evident from their changing lifestyles, consumer preference for good and premium quality pet food products and increasing demand for organic pet food. Rising disposable income and increasing awareness regarding the fact that pets should be given pet food instead of home-made food are other factors contributing to the growth of pet food market in India. Moreover, evolving pet food demand from middle-class populations and rising ownership of pets across the country, especially dogs, are some major drivers of pet food market in India.

The India pet food market is categorized into by pet type, by food type, by point of sale, by region, by leading cities and by company. In terms of pet type, the market is divided into dog, cat, fish and others. Among these, dogs dominated the India pet food market in FY2019 and are expected to hold their dominance during the forecast period as well. This is primarily due to rising ownership of pets across the country, especially dogs as they are more popular pets than other animals such as cats, birds, fish, etc., and people treat them as a part of their families. In terms of food type, the market is segmented into dry, wet and others (treats, flake & pellet, freeze-dried, etc.). Out of these, dry food type accounted the majority share in the market in FY2019 and is expected to further dominate the market in FY2026 as well. This is due to fact that dry food type is more popular when it comes to choosing dog food as it is easy to serve and is available in various flavors and variants.
In terms of point of sale, the India pet food market is segmented into dedicated pet store, supermarkets/hypermarkets, online retail and others (convenience store, pharmacy, etc). Out of these, dedicated pet store has accounted for the majority share in India pet food market in FY2020 and is expected to continue dominating the market until FY2026. However, the companies are increasing their focus on increasing their product availability at supermarkets & hypermarkets, convenience store, pharmacy, and online retail across the country.

In terms of region, the market is categorized into North, South, East & West. Out of these, North India holds major portion of market in FY2020 followed by South India due to increasing pet population, increasing number of nuclear families and changing lifestyle of the customers. Additionally, the old tradition of keeping a dog as a pet by the house owners for safety and lookout, is also a major factor driving the market across North and South India.

In terms of leading cities, the market is segmented into Mumbai, Delhi/NCR, Chennai, Hyderabad, Bengaluru, Kolkata, Pune and rest of India. Out of these, Mumbai accounted for the majority share in India pet food market due to increasing availability of nutritional pet food products across the city, lack of time among people to prepare homemade foods for pets, companion option for one-person household.
Some of the major players operating in the India pet food market include Mars International India Private Limited, Indian Broiler Group Pvt. Ltd., Charoen Pokphand India Pvt Ltd, Farmina Pet Foods India (Russo Mangimi SpA), Gitwako Farms India Pvt. Ltd., Venky’s (India) Ltd. and others.
Years considered for this report:
Historical Years: FY2016-FY2019
Base Year: FY2020
Estimated Year: FY2021E
Forecast Period: FY2022F–FY2026F
Objective of the Study:

  • To analyze and forecast the market size of India pet food market.
  • To classify and forecast India pet food market based on pet type, food type, point of sale, regional distribution, leading cities, and company.
  • To identify drivers and challenges for India pet food market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India pet food market.
  • To identify and analyse the profile of leading players involved in the India pet food market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of pet food manufactures across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies which could not be identified due to the limitations of secondary research. TechSci Research analyzing the offerings, and presence of all major companies across the country.
TechSci Research calculated the market size of India pet food market using a top-down approach, where in data for various categories across various pet types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these pet types and food type for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:

  • Pet food products end users, manufacturers and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to pet food
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, India pet food market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Pet Food Market, By Pet Type:

o Dog
o Cat
o Fish
o Others (Birds, Tortoise, Small Mammals like Rabbits, Hamsters, Guinea Pigs, Mouse, etc.)

  • India Pet Food Market, By Food Type:

o Dry
o Wet
o Others (Treats, Flake & Pellet, Freeze-Dried, etc.)

  • India Pet Food Market, By Point of Sale:

o Dedicated Pet Store
o Supermarkets/Hypermarkets
o Online Retail
o Other (Convenience Store, Pharmacy, etc.)

  • India Pet Food Market, By Region:

o North
o South
o West
o East

  • India Pet Food Market, By Leading Cities:

o Mumbai
o Delhi/NCR
o Chennai
o Bengaluru
o Hyderabad
o Kolkata
o Pune
o Rest of India
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in India pet food market.

Available Customizations
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.