The education and learning analytics market in APAC is expected to grow from US$ 694.0 million in 2019 to US$ 4,476.7 million by 2027; it is estimated to grow at a CAGR of 26.8% from 2020 to 2027.
Implementation of advanced technologies at educational Institutes across APAC is expected to propel the education and learning analytics market in the region. Educational institutes are heavily investing in advanced technologies to gain a competitive edge and to adopt the best possible education system. On the other hand, students are willing to invest in order to get the best education. Both educational institutes and students have a high potential to invest in the technology-driven education system, which is having a high impact on market growth. Schools and universities are investing in technology to improve their educational operations such as financial planning, course planning, student retention, and the effective process of delivery of information to students, which is further driving the demand for education and learning analytics. The need for quality assurance and quality improvement in education system is among the other factors expected to positively influence the demand for education and learning analytics. Meanwhile, due to COVID-19 outbreak, educational institutions worldwide are responding to travel bans as well as quarantines by moving to online learning. The emergency may initiate an online boom for education which is paving way for the growth of education and learning analytics market.
Based on component, the software segment led the educational and learning analytics market in 2019. Along with increasing digitalization, businesses of all sizes are focusing on adopting automated solutions to ease their business process. The advancements in applications of information, communication, and technology (ICT) are paving the way for effective businesses. The demand of education and learning analytics software is boosting as it offers improved quality of education as well as with the growing volume of student’s data generated from different systems, such as Virtual Learning Environment (VLE), Learning Management System (LMS), student information system, or a variety of library systems, which ultimately drives the education and learning analytics market.
The overall APAC education and learning analytics market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the APAC education and learning analytics market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the APAC education and learning analytics. A few players operating in the APAC education and learning analytics market include SAS Institute Inc., SAP SE, Microsoft Corp., Happiest Minds, Ellucian Company L.P., Blackboard Inc., Alteryx Inc., Inetsoft Technology Corp., and Saba Software, Inc.