The GCC instant coffee market grew at a CAGR of around 4% during 2014- 2019. Instant coffee is made from brewed coffee beans that can be instantly prepared by adding milk or water. Driven by factors such as its convenience, ease of use, rising number of retail coffee shops, premiumization, and format innovation; the demand of instant coffee has been increasing in the GCC region.

A key factor driving the demand of instant coffee is its convenience as it can be made easily by anyone. To make instant coffee a consumer only requires hot water. Another key factor driving the demand of instant coffee is that it is relatively cheaper than fresh ground coffee and quite affordable to the mass population. Furthermore, driven by increasing incomes, westernization, and changing food habits, the consumption of instant coffee is increasing robustly in both the retail and institutional segments. Apart from this, single-serve packs, which are more convenient to carry and consume have witnessed a strong growth in both at-home and out-of-home segments. Such format innovations are also driving value growth across the GCC markets. Catalyzed by rising exposure to premium coffee via social media platforms, foreign travel and on-trade outlets, the demand for value-added and premium products that contain richer ingredients and flavors is also on the rise in Saudi Arabia. The competitive landscape of the instant coffee market in Saudi Arabia is quite concentrated with Nestl? currently representing the market leader. Looking forward, IMARC Group expects the GCC instant coffee market to grow moderately during the next five years.

Breakup by Product Type:

Spray Dried
Freeze Dried

Breakup by Packaging:

Pouch
Jar
Sachet
Others

Breakup by Flavored/Unflavored:

Flavored
Unflavored

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Business to Business
Independent Retailers
Departmental Stores
Online
Others

Breakup by End-User:

Institutional Users
Home Users

Breakup by Country:

United Arab Emirates
Saudi Arabia
Qatar
Oman
Kuwait
Bahrain

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Jacobs Douwe Egberts, Luigi Lavazza S.P.A., Nestle S.A., Starbucks Corporation, Strauss Group Ltd, Tata Global Beverages Limited, Tchibo Coffee International Ltd., The Kraft Heinz Company, etc.

Key questions answered in this report:

How has the GCC instant coffee market performed so far and how will it perform in the coming years?
What is the regional breakup of the GCC instant coffee market?
What is the impact of COVID-19 on the GCC instant coffee market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the packaging?
What is the breakup of the market based on flavored/unflavored instant coffee?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the end-user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the GCC instant coffee market and who are the key players?
What is the degree of competition in the market?