Population growth in Oman will be driven by a combination of natural increase and net migration up to 2040. While ageing will accelerate, it will not have a huge impact on the consumer landscape as older groups remain relatively small as a proportion of the total population. Longevity will remain elevated, but certain health issues will be aggravated by modern lifestyles. Urbanisation will continue to be rapid with Oman remaining one of the most urbanised regional countries.

Euromonitor’s Oman in 2040: The Future Demographic report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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