This research provides an in-depth assessment of the intelligent VPA and smart adviser market including an assessment of the emerging VPA market ecosystem including suppliers, customers, and partners. The report includes analysis of the key market players including their products, solutions, strategies, M&A, and partnerships. The report evaluates VPA and autonomous agents in all major market segments, business functions, and industry verticals with accompanying forecasts for 2020 through 2025.
The virtual personal assistant market includes cloud-based, artificial intelligence enabled smart adviser software, often used in conjunction with smart speakers that may be standalone (such as Amazon Echo) or integrated with other devices/equipment. VPAs are evolving to leverage autonomous agent functionality and smart machine technology to enable an ambient user experience for applications and services. VPAs are also increasingly embedded within consumer durable goods such as automotive vehicles, boats, refrigerators, and consumer robotics.
Virtual personal assistant market solutions are rapidly transitioning from automating customer relationship management and reducing costs to become more of a value-added component of enterprise. For example, AI enabled smart assistants may function as a marketing and sales agent as well as an extension of a company’s brand. The millennial market in particular is anticipated to be a significant driver of overall usage including social media as well as digital content purchases and commerce involving physical goods and services as well.
Significant advances have been made in VPA technology thanks to market leaders such as Amazon's Alexa, Apple's Siri, Google Home, and Microsoft's Cortana. VPA enabled apps are becoming widespread to the point that they will be embedded within most services. Mind Commerce sees the preferred user interface for many Internet and wireless apps ultimately becoming integrated with smart advisers and relying upon next generation interactions such as Haptic UI and other dynamic and contextual actions and interfaces. VPA systems will also become increasingly dependent upon advanced data analytics to process the huge amount of data from a variety of sources to learn about users and organize information.
The preferred user interface for many Internet and wireless apps will ultimately become integrated with smart advisers and rely upon next generation interactions such as haptic UI and other dynamic and contextual actions and interfaces. VPA systems will be integrated with a few other emerging technology areas such as IoT networks. By way of example, the cross-over between next generation UI and data analytics, VPA systems will also become increasingly dependent upon advanced data analytics to process the huge amount of data from a variety of sources to learn about users and organize information.
We see the evolution of smart speakers for consumer markets and intelligent agent solutions for the business segment aligning closely with the evolution of AI and IoT in general. For example, the market is anticipated to hit a high-growth inflection point as open source software and APIs become available for application development. Leading companies will enable a robust development community and widespread development of voice-enabled applications. While Apple and Google will continue to dominate their own vertically integrated ecosystem, VPA solutions for a wide variety of industry verticals will be dependent upon free and open-source voice assistants.
- Smart Speaker Companies
- Big Data and Cloud companies
- Artificial Intelligence companies
- Communication service providers
- Internet and mobile app developers
- Machine Language based app providers
- Enterprise, SMB, and companies of all types