The sensor landscape in robotic and ADAS vehicles is expected to reach a CAGR of 28.7% during the forecast period (2020 - 2025). An increasing adoption rate of ADAS and AD will be responsible for an overall expected growth rate of 8 percent in automotive sensors. The global market for advanced driver assistance systems, known in the industry as ADAS, is expected to reach more than $67 billion by 2025, growing more than 10 percent each year.
- Also, the increasing research and development activities to roll out fully autonomous cars require sensing technologies that are of great importance to enable 360-degree safety around the vehicle. Companies such as Google and Uber are already working on fully automated robotic cars. ?
- The Radar Sensor market has never been so dynamic, this market period of rapid technological innovation. New opportunities for radar are still emerging with, for instance, vital-sign driver monitoring systems, chassis-to-ground monitoring, and hands-free trunk opening. The industry is now envisioning radar imaging as a possibility. There’s no doubt this technology will be critical in autonomous and robotic cars, ad aviation.? For instance, in 2019, Velodyne launched Alphapuck at the Symposium event in Orlando. It is a lidar sensor specifically made for autonomous driving and advanced vehicle safety at highway speeds. It delivers a combination of long-range high resolution and wide field of view.
- Government mandates to install technology such as collision avoiding automatic brake systems are driving the market. Similarly, the emphasis of government to lower vehicle emissions will need cars and other commercial vehicles to be more fuel-efficient, resulting in the growth of pressure sensors. The Chinese government, for example, will introduce the new "6A" emission standard by 2020 to further lower vehicle emissions.
- With the recent outbreak of COVID 19, the Automotive sensor is witnessing a decline in growth due to major automotive manufacturing plants that have entirely stopped their production in response to lockdown being enforced by many countries across the world.? Moreover, the self-driving vehicle has taken a hit, and the arrival of autonomous driving tech will be slowed, probably one to two years, because of the recent drastic downturn in auto sales and production due to COVID-19. For instance, Ford delayed its autonomous vehicle production until 2022 to rethink its strategy after the COVID-19 impact.
Key Market Trends
Radar Sensor is Expected to Drive the Market Growth
- The automotive industry, which is presently undergoing a technology transition focusing on increasing safety, comfort, and entertainment, provides ample opportunities for the application of radar sensors. Emerging sensor-rich applications, such as drones, autonomous vehicles, and ADAS applications, are further accelerating the need for radar sensors. ?
- In November 2020, GroundProbe has extended its comprehensive Slope Stability Radar (SSR) product offering with the release of the SSR-Agilis. The SSR-Agilis is a 3D Real Aperture Radar that provides unique measurements that are less susceptible to contamination, crucial for safety-critical monitoring in high traffic work areas.
- With the advent of autonomous/self-driving cars, increasing the adoption of radar sensors can be witnessed. Over the forecast period, innovations are expected to drive the demand for radar sensors in the automotive industry.?
- For instance, In March 2019, the European Commission announced a revision of the General Safety Regulations to make autonomous safety technologies a mandatory requirement for vehicles manufactured in Europe, in a bid to bring down accident levels in the region. Stringent regulations are pushing the automotive vendors to implement the latest radar sensor-based systems. This is creating an opportunity for the market.?
- However, radar sensors have high initial costs with diversified functionality, and the cost varies based on the type, range, and technology being deployed for different sensors. Ultimately, the exact price of any radar sensor is unique. The cost for the radar sensor is dependent on a variety of factors, such as the type of sensor used, the range to which the sensor is adapted, and the applications supported by the sensor, which will be bundled into the total cost. ?
North America is Expected to Hold Major Share
- The North America region is one of the pioneers in adopting ADAS-enabled vehicles and self-driven transportation solutions. According to the Deutsche Bank, the US ADAS unit production volume is expected to reach 18.45 million by 2021.?
- Owing to the better performance, prominent companies, like Google, Uber, and Toyota, are using LiDAR. At the same time, the relatively lower cost has persuaded Tesla to use radar sensors as the primary sensors in its self-driving cars. The companies are continuously trying to incorporate multiple alternative sensing technologies in a vehicle to enhance the effectiveness of the system.?
- Prominent automakers (over 13 major auto manufacturers), and vendors offering radar sensors (Bosch, Lockheed Martin, among others) in the region are expected to emerge as a source for innovation and is estimated to hold a significant position in the market. According to the American Automotive Policy Council, over the past five years, the exports from the automotive sector were valued at USD 692 billion, and the automotive industry alone contributes to 3% of the region’s GDP, which effectively contributes to the growth of the market studied.?
- However, due to the trade war among the USA and China, the US government is planning to increase tariffs up to 25% on vehicles and car parts imported from China. China is the second biggest exporter of components to the United States, after Mexico. The United States is one of the largest auto markets in the world, and such tariffs will likely affect the automotive sector. As per the World Trade Organization, the conflict between these countries will directly affect 3% of the global trade and 8% of the automotive industry. Such situations are expected to have an impact on the sensor landscape in robotic and ADAS vehicles in the region. ?
The market for sensor landscape in robotic and ADAS vehicle is fragmented with the presence of many major players like Infineon Technologies AG, Continental AG, Texas Instrument Incorporated, etc. The market is transforming at a rapid pace, and in the coming year, many new technologies will come to challenge the existing one. However, technology companies and car manufacturers are expanding their market presence and increase their R&D efforts to provide the best safety features to the driver.
- In January 2020, Continental AG announced the construction of a new plant in the city of New Braunfels in the U.S state of Texas. The new building will help it expand its capacity for the production of radar sensors for Advanced Driver Assistance Systems (ADAS). The company plans to invest about ?100 million in the plant over the next three years.
- In October 2019, Infineon Technologies AG added a new member to its automotive microcontroller family AURIX. TC3A may address new automotive 77 GHz radar applications, such as high-end corner radar systems for advanced driver assistance systems and automated driving.
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