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The global bath and shower products market is projected to register a CAGR of 3.5% during the forecast period, 2020 - 2025.

  • The market is primarily driven by the increasing awareness about health and hygiene among people around the world. Moreover, the rising disposable income and increasing living standards of the consumers are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients. In addition, frequent launches of enhanced products, such as seed oil or vitamin infused shower gels, have further contributed to the growth of the market.
  • However, the growing awareness toward the use of chemical substances in bath and shower gels, like sodium lauryl sulfate, dioxane, and parabens, (that are considered as a harmful substances for the skin) is expected to hinder the growth of bath and shower products market.

Key Market Trends

Rising Demand for Baby Bath and Shower Products

The baby bath and shower products sector recorded a significant growth of the global market, owing to the increasing awareness about health and hygiene. Furthermore, innovation and frequent launches of enhanced products have further contributed to the growth of the market. For instance, Johnson & Johnson offers a ’Vita-Rich Revitalising Body Wash’, which is made of grapes and seed oil extracts and helps revitalize the skin. Also, the growing affinity of the consumers toward organic and natural bath and shower products with specific ingredients has helped to boost sales of these products. Therefore, players such as Azafran, Green People, and GAIA Skin Naturals, are launching organic baby products, including shower gel.

North America to Dominate the Global Market

North America accounted for the largest market share, followed by Europe. The evolving buying patterns of consumers is the primary growth driver of the market in this region. Also, consumers in the region demand for natural and organic compositions, with scents and moisturizing properties. Furthermore, factors, such as rising penetration of e-commerce and social media, are contributing to the growth of the North American market.

Competitive Landscape

The global bath and shower products market is competitive and fragmented in nature, owing to the presence of many regional and domestic players. The leading companies use strategic approaches, like mergers, expansions, acquisitions, partnerships, and new product developments, to boost their brand presence among consumers. Key players dominating the market include L’Or?al, Unilever, Johnson & Johnson Consumer Inc., and L’Artisan Parfumeur.

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