The smart learning systems market was valued at USD 24.31 billion in 2019, and it is expected to reach a value of USD 82.58 billion by 2025, at a CAGR of 22.5%, during the forecast period (2020 - 2025). Schools and training centers are moving from the traditional blackboard approach to integrating smart technology into learning environments. The learning trend encompasses a broad range of activities, tools, and services, which are aiming to improve the educational outcomes of students and employees directly.

  • Schools and training centers are moving from the traditional blackboard approach to integrating smart technology into learning environments. At the university level, institutions are adopting innovative methods, such as smart learning, to provide alternative pathways and opportunities for students to develop relevant and valuable skills in line with industry requirements.
  • Software solutions provide institutions with well-organized enterprise resource planning (ERP) systems that help faculty members build improved courses and manage classrooms and schools proficiently. Online education platforms create virtual classrooms, enabling teachers to manage a large audience without any budget constraint.
  • Moreover, in March 2020, Ellucian, a provider of software and services, announced that the Arkansas State University (ASU) System, a network of universities in Arkansas serving nearly 23,000 students, selected Ellucian Banner as its unified, cloud-based ERP solution. As part of the statewide effort to align higher education institutions, the ASU System would implement Banner to achieve a shared, scalable cloud platform designed to increase collaboration, combine resources, and support future growth among the system’s schools.
  • The recent COVID-19 outbreak also impacted the global education industry. The pandemic is anticipated to have enormous economic consequences, and it is also having a devastating impact on global education. According to the latest figures released by the UNESCO, 1.3 billion learners around the world were not able to attend schools, as of March 23, 2020. Many schools, colleges, and universities are closed across the world.

Key Market Trends

Mobile Devices are Expected to Witness Significant Growth

  • Mobile devices are growing for smart learning due to their portability and convenience regarding accessing content and social interactions. The number of smartphone users is also increasing every passing day.
  • Owing to an exponential increase in ubiquity and computing capacity, today’s smartphones provide endless possibilities for higher engagement, enhancement of student understanding, and extension of learning beyond the classroom. Smartphones also offer an easy way for teachers to “facilitate and inspire student learning and creativity” while increasing motivation.
  • Students and teachers communicate effectively and efficiently with simple clicks to obtain feedbacks. The learning outcomes for both ability and knowledge can be smartly measured and observed through the latest ICT technologies.
  • According to the latest survey by Learning House, 51% of respondents stated that they had used their phone or tablet device for reading required materials. Moreover, According to Open Colleges, 81% of teachers in the United States think tablets can enrich classroom learning, and 86% of students also believe that tablets can help them to study more efficiently.

Asia-Pacific is Expected to Witness Significant Growth

  • Asia-Pacific countries contribute significantly to the growth of the smart learning market. The adoption of smart learning solutions is explicitly deployed in this region to determine the power of innovative learning methodologies; the intrinsic strength and rapid economic growth are aiding this region in becoming one of the fastest-growing education markets internationally.
  • India has the largest population in the world in the age bracket of 5-24 years, which presents a large number of opportunities in the education space. In a partnership with the Andhra Pradesh Government, Samsung announced setting up of Samsung Smart Class at 14 government colleges across Andhra Pradesh, India which offer Bachelors of Education (B.Ed) and Diploma in Education (D.Ed) courses
  • The Chinese government is funding technology initiatives that are aimed at narrowing the gap between the quality of education in rural and urban areas. There is a live-streaming network that connects hundreds of students spread across a vast area of China’s countryside.
  • In 2018, Nanyang Technological University, Singapore (NTU Singapore) launched a new learning hub as part of the NTU Smart Campus vision. The learning hub is equipped with the latest technologies to support the flipped classroom pedagogy, wherein students learn the course content online before class and the face time with professors and classmates is devoted to collaborative learning.

Competitive Landscape

The smart learning system is highly competitive primarily owing to the presence of multiple players in the market operating in the domestic and international markets. The market appears moderately concentrated with small and large players offering learning strategies supporting smart learning, such as formal/informal, personalized, adaptive, social, and self-directed. The players in the market are adopting strategies like partnerships and expansions in order to increase their product functionality and expand their geographic reach.

  • Feb 2020 - Pearson and the Washington State University announced the renewal and expansion of their longstanding online degree partnership with the Carson College of Business. In an intensely competitive market, where general trends around MBA application volume are less and many programs are challenged to fight enrolment declines, Washington State University’s online program continues to increase enrolment.
  • Mar 2019 - Blackborad Inc., launched the Instituto de Educa??o Superior de Bras?lia (IESB), a center for higher education located in Brasilia (Brazil) and implemented the company’s flagship learning management system (LMS)- Blackboard Learn Ultra.?

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