The holographic display market is expected to grow at a CAGR of 28.4% over the forecast period 2020 - 2025. The holographic imaging market may witness a sharp increase over the next few years, especially in developed nations such as the United States, with help from various industry players to augment the regional demand subject to the extensive product applications in medical academia, healthcare research, and medical imaging.

  • While the healthcare, automotive, and media industries drive the demand for holographic displays, applications across media and entertainment, education, residential (living rooms), military mapping are expected to act as a catalyst for the market studied
  • Additionally, holographic displays are being used in digital signages, billboards, point-of-sale terminals, kiosks, at places, and in events. The awareness regarding the use of holographic displays across all these applications may also significantly drive market growth. For instance, the retail sector has been substantially adopting digital signage solutions, with the significant and upcoming businesses opting for advanced digital signages featuring AI and machine learning to gain the most out of consumer analytics.
  • Technological innovations have been a critical factor driving the new solutions being introduced in the market. In addition to this, in the United States, places like Las Vegas, are transitioning from traditional billboards. Three - dimensional, slightly hypnotic holograms may soon replace two -dimensional signs and ads. Several companies with this technology claim that 3 - D holograms may revolutionize the way businesses and brands talk to potential customers, as per Kino-mo.
  • Further, trend aiding the adoption of holograms in this sector is the growing field of proximity marketing, to connect and drive their customer base by aligning themselves to engage their customers with a more tailored approach. An early instance of this is ARHT partnering with the Canadian retail chain, Harry Rosen, to display a human hologram named “Vincent,” the retailer’s first-ever human hologram, with the ability to count, confirm, and analyze a crowd to gauge the level of interest and deliver the correct value proposition
  • However, the high cost of assembling holographic display devices are restraining market growth. The process involves manufacturing and fabrication of new technologies, which might prove cost-intensive for smaller companies. Furthermore, the pricing might seem expensive for consumers across underdeveloped nations, limiting the market’s growth therein.



Key Market Trends

Augmented Reality Holds the Significant Share in The Market

  • With the vigorous development of VR, augmented reality (AR) is also gradually emerging. The VR/AR technology future based on holographic display is predicted by analogy with the VR/AR based on binocular vision display and light field display.
  • Binocular vision display technology has been used in various AR products such as Sony PlayStation VR, Oculus, etc. The AR devices based on binocular vision display are slightly different from VR devices. Users can see real scenes while watching the virtual images. The commonly used method to achieve this goal is designing an optical path to make the screen not coincide with the real-world view-window, improving 3D effects, and increasing resolution continuously.
  • For instance, a researcher Peng Sun proposed a double-convergence light Gerchberg–Saxton algorithm used in a holographic VR/AR display system. With this algorithm, reconstructed images with 180 cm zooming range and continuous depth cues can be obtained, which can grow the demand for holographic displays in this segment.
  • Nowadays, companies are actively using the AR service to boost brand awareness and marketing impacts. This technique is being used by renowned brands to provide customers with a virtual representation of their products and enhance their purchase process through a holographic display. Also, for various Heritage Architectural Reconstruction, AR is being assisted in providing an enriching experience to people, which will create more demand in the future for holographic display.
  • Vendors in the market focus on leveraging the demand by announcing an enhanced product line with features including better resolutions and ease of use, among others. For instance, In November 2019, Holoxica Limited launched its 8k Holographic Display intending to provide companies with a way to view 3D assets as holograms, without the need to use VR headsets.
  • In July 2019, a visual technology company HYPERVSN built the world’s first 3D holographic display system. A lightweight, easy-to-install combination of hardware and software, the system brings ideas, concepts, and products to fantastical, surprising life. HYPERVSN has been used to create a variety of experiences for companies and events, including a Nike product launch in Seoul, an installation for Louis Vuitton at Selfridges, and a Hennessy event at Roland Garros.
  • Moreover, in Sep 2019, UK tech company has harnessed and cultivated to control the speed of light for its revolutionary Dynamic Holographic HUD Platform. Here automakers can create different cockpit environments, matching AR experiences to a specific model and individual driver and passenger preferences.



Asia Pacific to Witness Largest Growth in The Market

  • Asia-Pacific presents a very lucrative market for the holographic display market. This is due to the presence of developing economies as well as countries well advanced in the consumer electronics industries such as China, Taiwan, and South Korea.
  • Japan and China have been pioneers in the automotive and consumer electronics sectors. Aligning their supply and demand and keeping up with the latest technologies, the markets in these regions have witnessed significant growth.
  • The increasing sales of consumer electronics, growing demand for innovations in digital signage in retail, media, and advertising and rising demand for head-up holographic displays in the automotive segment have contributed to the growth of the Chinese holographic display market.
  • In the commercial segment, this market is also growing effectively. Moove Media Singapore introduced its first-ever holographic display at Dhoby Ghaut Station on the North-East Line for the launch of Skechers DLT-A. The holographic display, a three-dimensional shoe is Skechers Singapore’s new footwear collection.
  • While the market in India is at a very nascent stage, with a developing economy buoyed by a retail sector, increasing advertising expenditures, and improving public and private infrastructure in India, the demand for holographic displays is expected to grow over the forecast period.
  • Further, the expansion of consumer electronics manufacturing capacities, especially in the South Central region of China, coupled with rising exports to neighboring countries in Southeast Asia and declining average selling prices of various display technologies such as 4K, LCD, LED and OLED is projected to increase the adoption of holographic display devices in the region.



Competitive Landscape

The holographic display market is highly fragmented due to a large number of market players due to low entry barriers. The major market players are focusing on technological advancements. The players are adopting different strategies, namely acquisitions, partnerships, and joint ventures, by which only top players are gaining the market share. Some key players in the market are Konica Minolta Inc., Eon Reality, Holoxica Limited, etc. Recent developments in the market are -

  • April 2020- Holoxica Limited announced that its display technology would support the UE4 plugin to enable the content creators to visualize designs using its holographic displays. The new feature is suitable for a range of industries across automotive, architecture, mapping/GIS, and medical imaging.
  • April 2019 - A Korean research team developed its latest ultra-thin display, which could turn smartphones into mobile 3D hologram projectors. The system’s key component is a thin film of titanium filled with tiny holes that precisely correspond with each pixel in an LCD panel. Acting like a ’photon sieve,’ each pinhole diffracts light emerging from them widely, resulting in a high definition 3D image observable from a wide-angle.
  • Jan 2019 - Researchers from Duke University have developed a new approach to multicolor holography that could be used to make 3D color displays for augmented reality glasses, smartphones, or heads-up displays without any bulky optical components. The waveguide structures created using the new approach could offer easy integration and a form factor small enough for augmented reality and other displays.



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