Major factors, like emphasis on the early disease detection and prevention, growing demand for personalized medicine, increasing application of genetic testing in oncology, and large demand for direct-to-customer genetic tests, are expected to drive the growth of the overall market.

There are numerous genetic disorders that get detected early during pregnancy, using various invasive and non-invasive techniques. With these technological developments, physicians have become capable of performing tests with better accuracy and looking at multiple genes at a time. Consumer’s demand for safe and effective genetic tests is fueling the growth of this market. Additionally, growing demand for personalized medicine and increasing application of genetic testing in oncology are resulting in the growth of the North American genetic testing market.

There is also an increase in awareness among the individuals about the benefits and the potentiality of genetic testing, to identify and cure diseases or abnormalities, which is the primary reseaons for the growth genetic testing market.

Moreover, increase in the aging population, advancements of technology in the genetic testing space, subsequent increase in the cases of chronic diseases, and rising cancer cases are few factors aiding the growth of the North American genetic testing market.

Key Market Trends

Predictive and Presymptomatic Testing is Expected to be the Major Contributor to the Market over the Forecast Period

Predictive and presymptomatic testing is utilized for the detection of gene mutations that are related to disorders appearing after birth, frequently in the later stages of life. Such tests can be of assistance to individuals having a family member with a genetic disorder, even though they are free from any features of the disorder while testing. Predictive testing can aid in the identification of mutations that can increase an individual’s possibilities of developing disorders, as in the case of specific cancers. Thus, the rising incidences of cancer and growing awareness about the diseases are expected to lead to more such tests, which, in turn, is expected to drive the market.

Competitive Landscape

Growing genetic disease incidences unravel new opportunities for genetic testing and its related applications. The transformation of genetic testing from being a service-driven market to a product-driven market is anticipated to provide a push to the diagnostic companies for expansion of their operations.

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