Major factors driving the market studied include shifting dynamics of patients choice and an increase in the demand for cosmetic dentistry. During the past decade, there has been a significant increase in the expenditure on cosmetic dentistry.

In China, in the past few years, a significant increase in the expenditure on cosmetic dentistry has been observed. The 15th International Congress of Esthetic Dentistry in China, in May 2018, gathered more than 1,500 dental professionals. Increased cooperation between China and Europe, in terms of innovative technologies used for dental treatments, is expected to improve the market for dental devices in China.

The shifting dynamics of the industry is largely due to the patient’s choices, which have moved from mere hygiene to definite image enhancement. The introduction and application of two significant concepts, biomimetic and biocompatibility have set the stage for the future of the cosmetic dentistry industry. The former is all about mimicking nature, which will ensure that the procedures used are 100% natural as well as virtually impossible to identify any dental work.

Cosmetic dentistry is not only about aesthetics but also about dental health and function, which is a major concern among patients. The cosmetic dentistry specialists are experienced in the treatment of conditions, such as facial injuries and trauma. A combination of these trends acts as a driver for the growth of the market studied.

Key Market Trends

Prosthodontic is Expected to Have the Highest Market Share in the Treatment Segment

In the treatment segment of the market, prosthodontic is anticipated to have the largest market share, during the forecast period. As prosthodontic dentistry has numerous count of tools that are used for dental corrections, there is a wide application of prosthodontic equipment. There is an increasing demand for dental prostheses in China. This is majorly due to the rising number of people getting older. Another factor that is augmenting the growth of prosthodontic equipment is an increase in the attention given to the appearance, by people, making them compulsive to go for prostheses in case of dental issues that require one.

Owing to the aforementioned factors, the prosthodontic segment of the dental equipment market is expected to grow.

Competitive Landscape

The dental equipment market is moderately competitive. 3M, Carestream Health Inc., Biolase Inc., Dentsply Sirona, and Straumann Group are some of the key players of the market. The market also enjoys the presence of a few smaller companies that hold a substantial share of the market.

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