Australia veterinary healthcare market is projected to lead by advancements in health technology, leading to innovations in animal healthcare and increasing animal adoption in Australia coupled with animal health spending. According to the Animal Medicine Australia 2019 Survey, the Australian households own an estimated total of 5.1 million dogs, 3.8 million cats, 11.3 million fish, 5.6 million birds, 614,000 small mammals, 364,000 reptiles and 1.8 million other pets.

Additionally, growing meat consumption, especially of chicken and pork, the risk of emerging new strains of influenza viruses, and an increase in pet health awareness among the owners are also propelling the growth of the market. Also, there is a shift in the trend toward the use of counterfeit medicines for animal health, which is usually cheap, of low quality, and are produced without adequate testing. These act as restraints for the market’s growth.

Furthermore increasing government initiatives on animal health and new product launches projected to propel the growth of the market over the forecast period. For instance, The National animal health surveillance and diagnostics business plan 2016–2019 was established by the Australian government and livestock industries to guide the delivery of surveillance activities, in accordance with nationally agreed objectives and priorities. ?

In October 2019, Australian researchers at the University of Sydney identified a newly discovered feline virus called as domestic cat hepadnavirus (DCH) might be the cause of liver cancer in cats, and that this link could lead to the development of new anti-cancer therapies. The increase in R&D in animal healthcare coupled with the availability of wide range of solutions are projected to boost the australia veterianry healthcare market over the forecast period.

Key Market Trends

Medical Feed Additive holds the Major Share in Australia Veterinary Healthcare Market

  • A wide range of medical feed additives is available, which are used in different quantities and concentrations, depending on the animal type. The nutritional feed additives mainly include amino acids, minerals and vitamins, and non-nutritional feed additives, such as antibiotics, enzymes, and acidifiers.
  • Some of the commonly used medicinal feed additives for companion animals are vitamins, antioxidants, and trace elements. Tocopherols (vitamin E) and ascorbic acid (vitamin C) are the most commonly found natural antioxidants in pet food.
  • These dietary antioxidants play a substantial role in the long-term health of dogs and cats. Some manufacturers add nutritional antioxidants, such as vitamins C and E, to pet foods, in order to promote good health and to combat free radicals. The major market players are launching novel products, which are helping the market grow.
  • Furthermore, promotion of the advanced feed additive to promote animal health and neutralise the carbon emission in the country and authorities believe that high tech livestock feed supplements will be one of the key drivers of a comprehensive strategy to reduce Australia’s emissions by 2050. This positively impact the market growth over the forecast period.



Competitive Landscape

The Australian veterinary healthcare market is majorly dominated by a few players. However, there are a few companies that are currently penetrating the market and are expected to hold substantials shares in the market. The major players are Zoetis Animal Healthcare, Merck Animal Health, Bayer Animal Health, Ceva Animal Health Inc., Virbac Corporation, Boehringer Ingelheim, Elanco Animal Health, and Apiam Animal Health, among others.

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