Europe Fruits and Vegetables Juice Market is projected to grow at a CAGR of 1.47% during the forecast period 2020-2025.

  • The wellness and health trends have uplifted a larger portion of the European demographics, where consumer’s willingness to personalize juices and beverages to cater to different diets, lifestyles, and age-group is expected to persuade manufacturers in redesigning products offerings over the forecast period.
  • Furthermore, in a bid to meet the evolving consumers’ demand, beverages with an enhanced nutritional profile, healthful claims, such as “protection from oxidative stress and inclusion of fresh dose of vitamins and fibers” are becoming increasingly common throughout retailers’ shelves in the region. Moreover, the trend of blending fermented beverages, such as kombucha in juices i.e., cranberry and pomegranate, to add a unique flavor despite different formulations is anticipated to propel the market further.



Key Market Trends

100% Juice Segment holds a Prominent Share

In Europe, the growing concerns among consumers over sugar are negatively affecting the fruit juice, jams, and dried fruit industry. Healthcare professionals and consumers in Europe have been overwhelmed with information about the excessive levels of sugar in fruit juices in recent years. This scenario has resulted in a drop in fruit juice consumption in last few years. Furthermore, to stimulate the consumption of 100% fruit juices, the European Fruit Juice Association started a promotional campaign using verified scientific information about the health benefits of fruit juice consumption, called Fruit Juice Matters, which in turn boosting the demand for 100% juice sales in the region.

Germany holds a Significant Market Share

Over the past few years, the demand for fruit and vegetable juices in the country has witnessed a declining trend, however, high prices attached to premium products are expected to deliver significant revenue growth. The mature market is on a downsizing spree with changes in consumer behavior, such as skipping breakfasts and hikes across raw material prices, which are likely to impact further. However, on the other hand, positive development in NFC products and organic beverages backed by health and wellness trend is anticipated to reap revenues. Furthermore, the popularity of juices, such as oranges, apple, grapes, and a blend of multi-vitamins are expected to have a strong demand followed by consumer’s ease in associating products with daily work schedules. Across Germany, over a quarter of the population are more likely to embrace homogenous juice products largely on account of altering taste preferences and value attributes associated with it.

Competitive Landscape

In Europe fruits and vegetable juice market, major players are trying to gain a competitive edge over the regional players with new product innovations pertaining to seasonal/local fruits, in order to cater to the demand of the regional consumers. However, global players are trying to acquire regional players to expand their foothold. Some of the major players in the market studied are ECKES GRANINI GROUP, PepsiCo Inc, La Linea Verde Societ? Agricola SpA, Ocean Spray, Campbell Foods UK Ltd among other.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support