The Asia Pacific men’s grooming products market is expected to grow at a CAGR of 6.8%, during the forecast period, 2020 to 2025.

  • Catered by a growing taste of consumer towards variety of grooming products, the men grooming range is adaptive based on a targeted products that manufacturers are providing with significant spending on advertisements. Over the past years, the grooming routine has become more elaborate with men of all ages and this factor has led to the emergence of several male grooming startups serving to the unmet needs and growing demand in this field.
  • The presence of young men in most of the urban clusters of Asia Pacific countries, have a high set of disposable income. Such consumers are developing a trait that includes pedicures and facials, practise aromatherapy and spend heavily on clothes. Backed by rising urbanization and a growing tendency towards creating an individualism, the men grooming products segments is poised to witness a significant growth in the region.



Key Market Trends

Vast Spending on Male Grooming Products

Over the past years the concept of masculine identity has evolved manifolds giving rise to a significant demand of cosmetics and personal care in the modern social world, which was earlier foucsed solely towards females, with an evident increased sales through retail outlets. The growth of men’s toiletries outpacing that of fragrances and shaving products, in the recent years, indicates that the trend of male grooming has moved beyond the basics of shaving and fragrance, where, more men are paying attention to their appearance, boosting the growth of male-specific skin grooming products in the market.

In addition, with the growing number of magazines on men’s grooming and lifestyle, as well as the increasing popularity of websites that works arround selling men’s health and fitness content, the process of targeting affluent consumer with right product has become more convenient.

India will witness significant growth in Men Grooming Product Range

Grooming Habits of men in Asia Pacific region varies differently with respect to countries. Men across countries such as China, Japan have some high set of differences from those in other areas of the Asia Pacific region, where mostly, those consumers in the aforementioned country have a high inclination to shave with electric razor. In most of the cases, this factor is largely influenced by multiple conditions, with the likes of lower facial hair growth density concentrated in a small area around the mouth. Furthermore, there is a limited knowledge and misconceptions surrounding around the alleged negative skin effects of blade shaving.

On the other hand, the same characterestics of facial beard is different while talking about consumers in India, Pakistan and most of the countries in the Asia Pacific region. Countries such as India has witnessed a growing trend in carrying facial beard, where the characterestics of masculinity along with more urban appeal have led brands to emerge with range of offerings. In fact, pre shave, taming and beard maintenece market has gained popularity in India over the past years.

Competitive Landscape

The Asia Pacific men’s grooming products market is fragmented and competitive with a strong presence of both regional and international players. Major players in the market have a strong hold in both the pre shave and after shave market, however, new and emerging brands are more into providing quality products in the grooming segment.

Major players operating in the segment are Procter & Gamble, The Man Company, Bombay Shaving Company, Unilever among others.

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