Europe starch sweetener market is projected to grow at a CAGR of 3.71% during the forecast period (2020 - 2025).

  • The inclination toward low-calorie sweetener and low-calorie beverages, such as diet coke and low-calorie drinks, and low-calorie foods, such as yogurt, ice cream, and grain-based desserts, has gained popularity across the European region.
  • Currently, the consumption of sugar substitutes, such as, xylitol, erythritol, and mannitol, is increasing rapidly across the region. This is attributed to consumer awareness, government regulations to reduce sugar consumption, and application in many health and wellness food products in the market.
  • Moreover, the replacement of sugar with low-calorie sweeteners, such as aspartame and stevia can reduce the calorie intake, and thus, help in weight and blood sugar level management. This may create a huge gap in terms of demand for starch sugars, thus, hampering the market growth.



Key Market Trends

Increasing Investments In The Starch Market To Strengthen The Starch Sweeteners Production

Europe is one of the largest region across the globe, producing over six hundred products, from native starches to physically or chemically modified starches, and also liquid and solid sweeteners. According to the European Starch Industry Association, in 2018, the total starch production in Europe from EU wheat, maize, and potatoes stood at 10.7 million metric ton in comparison to the 8.7 million metric ton in 2004. The European Starch Industry Association is a trade association and its membership comprises 28 European Union starch producing companies, together representing more than 95% of the EU starch industry. Wheat is the primary feedstock for starch production followed by corn and potato. Specialties like green pea, rice, or chickpea are still minimal and only account for less than 0.5% in the European market. More importantly, increasing number of starch manufacturers are investing in the starch and sweeteners market in Europe to support the local economy and local community while positioning the business for long term growth. For example, in 2019, Cargill Incorporated invested USD 200 million in the wheat producing ingredient at its manufacturing production plant in Germany in order to meet the growing demand for starch products in food and beverages and the paper industry. Starch-based sugars meet the demand for sweetening mixtures and bring additional functionality to numerous food products, contributing to the texture, color stability, and flavor of the final product, while also remaining economic.

Germany Held A Significant Share In The Market

The German national diet is very diverse and is one of Europe’s largest food and beverage markets. Increasing health awareness, an aging population, and the resulting demand for health and wellness products are driving the market for starch sweetners in Germany. The application of starch sweetners such as glucose in confectionery segment is expected to drive the future demands of the German starch sweetners market. ?Glucose syrups are used in confectionery mainly for their anti-crystallizing role, while in brewing, they are especially used to impart sweetness to the final product. Glucose syrups can adapt, as with the starch from which they result, into a considerable variety of products, each developing specific properties. Moreover, Germany-based manufacturer, J?cking Group, also announced its plans to build a new wheat starch facility at the existing plant in Hamm. The new facility is expected to increase the wheat processing capacity and double starch output, thus, creating a potential market for starch-based sweeteners in the near future.

Competitive Landscape

The market studied is highly competitive, with a strong presence of regional small- and medium-scale players and key global players. Expansions and new product launches are the most preferred strategies in the Europe starch sweeteners market. Key players in the market are by Cargill, Tate & Lyle PLC, Tereos SA , Ingredion, and others. The major players have a broad range of products and strong geographical presence. These factors give them a competitive advantage in the market. These companies are focused on innovative product launches, as they are trying to cater to various preferences of the European consumers. In order to sustain in the competitive market, the companies are enhancing their product portfolios constantly and strategically tapping into the possibilities of the new markets and segments.

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