- South America free from food market is expected to grow with a CAGR of 7.00% during the forecast period (2020 - 2025).

  • The South American market is expected to be dominated by a huge aging population in the near future, leading to a predicted surge in the number of diseases, such as food allergies and a rise in gluten and lactose intolerance. Access to diagnosis in the region is restricted and access to care is highly variable, particularly in regard to urban vs. rural settings, which is making the population shift more toward healthy eating, thus driving the growth of free-from products in the market.
  • Additionally, the demand for the dairy-free market is growing, owing to the increasing demand for low-calorie, dairy-free milk, and milk-based products among lactose-intolerant, health-conscious, and vegan consumers.
  • Vast opportunities for free-from food are hence, anticipated to exist in the region as brands are compelled to meet consumer demands for clean, simple, and safe products.
  • Brazil accounted for the largest share of the market for free-from food products in South America as the growing middle-class population has fueled a change in the traditional buying pattern.



Key Market Trends

Health Conscious Consumption Fosters Market Growth

The government and legislation surrounding dietary supplements and functional foods in Argentina are conducive to growth. Compared to other South American countries and countries around the world, the legislation surrounding free-from products in Argentina is not bureaucratic or cumbersome to this industry, which is enjoyed majorly by in-country firms. However, the industries have analyzed the potential if the market and are acting upon the opportunity to gain a significant position in the market. In Argentina, gluten-free packaged food products have the label ’sin T.A.C.C.’. Moreover, almond-based milk beverages account for a considerable market share, owing to the health benefits associated with its consumption. Due to growing awareness regarding rice- and coconut-based dairy alternatives, the market for these flavored dairy-free beverages is likely to grow at a faster pace.

Brazil Dominates the Free From Food Market in the Region

The demand for gluten-free food, organic, and functional food products is on the rise. However, only a certain class of consumers can afford it as products are still inhibitive for a wide majority of Brazilians, due to higher unit prices. In 2013, the Federal Law 10,674 was established to compel suppliers of industrialized foods to label their products as “Contains Gluten” or “Does Not Contain Gluten”. Moqueca, Fejioada, Tapioca crepes, and Cassava fries are some of the most popular gluten-free Brazilian dishes. The demand for lactose-free milk in Brazil is also rising, owing to the strong demand from lactose intolerant consumers and healthy food followers, who prefer avoiding lactose in their diet. Thus, owing to the rising awareness among the consumers, the manufacturers are offering products that assist in maintaining the consumer’s health, which is driving the market growth.

Competitive Landscape

Expanding the market presence in emerging economies of the region has been a key strategy behind the global companies’ growth. With growing income levels and an increasing level of knowledge regarding the consumption of healthy food in these economies, companies are catering to the dynamic needs of the people in the regional countries. Domestic and private-label brands hold a significant share due to the increasing consumer inclination towards low-priced products produced with local ingredients.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support