United Kingdom fruits & vegetable market is projected to witness a CAGR of 2.5% during the forecast period (2020-2025).

  • The production of fruits and vegetables in the United Kingdom was 674.6 thousand metric tons in 2016, which has increased by 6.2% and has reached 716.8 thousand metric tons in 2018. However, the production of vegetables has decreased by 8% since 2016 and has reached 2.4 million metric tons in 2018. Hot summers and high unpredictable climatic conditions are the major reason for the decrease in the yield of various crops grown in the country including vegetable crops.
  • According to Department for Environment, Food and Rural Affairs, onions, carrots, tomato, and cauliflower are the most consumed vegetables in the country with 108 grams, 101 grams, and 84 grams respectively, of average purchase per week in 2017.



Key Market Trends

Increasing Area under Cultivation

The area under fruits and vegetable cultivation in the United Kingdom was 1.43 million hectares in 2016, which has increased by 2.0% and reached 1.45 million hectares in 2018. Peas, cauliflower & broccoli, and apple are the major crops grown in the country. The area under cultivation peas and cauliflowers & broccoli has increased by 5.0% and 3.1%, respectively, during the same period. However, the area under apple has decreased by 2.1% since 2016 due to climatic changes. According to Food, Farming, and Countryside Commission report, the country has to increase its area under the cultivation of fruits and vegetables. This need for an increase in the production of fruits and vegetables will drive the market in the future.

Increasing Consumption of Fruits and Vegetables

The consumption of fruits and vegetables is increasing in the United Kingdom. The government of the United Kingdom is promoting the consumption of fruits and vegetables in the country. The government has implemented fruits and vegetable alliance to boost the production and consumption of fruits and vegetables in the country. British Growers, Bristol Food Producers, British Summer Fruits, Chris Rose Associates/Asplin’s PO, Community Farm, and Community Supported Agriculture (CSA) Network the UK are some of the members of this alliance. In 2017, an initiative called ’Peas Please’ was started by various NGO’s and WWF to promote the consumption of vegetables in the Uk. Retail stores such as grocery shops and supermarkets also joined this initiative to promote vegetable consumption by increasing marketing and prioritizing in-self positioning of the vegetables. Owing to the various initiatives taken to increase the fruits and vegetable market in the country will boost the fruits and vegetable consumption in the United Kingdom.

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