The North America Vegetable Seed Market is projected to register a CAGR of 7.6% during the forecast period (2020-2025). By vegetable type, the markets for the hot pepper, eggplant, Chinese cabbage, sweet pepper, sweet pepper seeds, and lettuce seeds are expected to witness the fastest growth rate during the forecast period. The major players in the market studied are Bayer CropScience AG, BASF SE (Nunhems BV), Groupe Limagrain, Sakata Seed Corporation. The companies are majorly involved in mergers and acquisitions (M&A) and new development of hybrid varieties of vegetable seeds in North America regions.

Key Market Trends

Decrease in Per Capita Arable Land

In North America, the area under cultivation for vegetable seed was approximately 1.29 million hectares in 2005, which was reduced to 1.03 million hectares in 2018. With the use of HYVs and hybrid varieties, the need to produce more from the decreasing per capita arable land to get higher returns can be possible. This trend is encouraging farmers to shift their focus from conventional seed sources to packaged seeds that promise better returns. The major players within the market are majorly focusing on research and development activities in order to produce new varieties’ of seeds that are embedded with the characteristics of high yield with less crop damage. Thus, the decreasing per capita arable land is going to drive the North America vegetable seeds market by increasing the production of HYV and hybrid variety seeds in various countries of North America.

Increasing Consumption in United States

The hybrid seeds of tomato, lettuce, and sweet pepper are the highest in demand. California, North Dakota, Idaho, Michigan, Minnesota, Washington, and Wisconsin are the major vegetable seed markets in this region. Broccoli and spinach are highly concentrated in California. Collectively, 42% of farmers are major target customers for hybrid vegetable seeds in the United States. A large portion of the vegetable-growing community in the country prefers hybrid, high-yielding, and disease-resistant varieties of vegetables. As domestic demand for fresh vegetables remains high in the country with the total vegetable production falling by 10% from 2017 to 2018, the need for an increase in the production level is paramount, thus, giving a boost to the vegetable seed market in the US during the forecast period.

Competitive Landscape

The top seven industry players, together, contribute to more than half (around 54.12%) in the North American vegetable seed sale. These players are Bayer CropScience, Groupe Limagrain, Syngenta, Sakata, BASF SE, Rijk Zwaan, and Takii & Co. The greater market share of these players can be attributed to their large geographical presence and highly diversified product portfolio. These players focus on R&D, a large product portfolio, a wide geographic presence, and an aggressive strategy for acquisitions.

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