The Canada ornamental horticulture sector includes the floriculture (Greenhouse flowers and potted plants) and nursery. According to Agriculture and Agri-Food Canada, In 2018, the sector generated farm gate sales of USD 1.71 billion, including resales by producers. Floriculture (greenhouse flowers and potted plants) remains the largest industry by revenue, accounting for 66.5% of total sales. Floriculture sales have been relatively stable, totaling USD 1.14 billion in 2018. Ontario, British Columbia, and Quebec accounted for the majority of Canada’s total floriculture sales, with Ontario contributing more than half of Canadian sales at 51.2%. Ornamental products are distributed through multiple channels. Retail outlets and Retail Florist are the primary distributors of floriculture products, accounting for 30.6% of total sales in 2018.

Key Market Trends

Ontario is Leading the Floriculture Industry in Canada

There is a growing demand for fresh cut flowers, potted flowering plants, and bedding plants in Canada. Ontario, British Columbia, and Quebec accounted for the majority of Canada’s total floriculture sales, with Ontario contributing more than half of Canadian sales at 51.2% in 2018. According to the Agriculture and Agri-Food Canada, Nearly 90 percent of ornamental gross farm gate receipts are distributed amongst three Canadian provinces namely Ontario (50%), British Columbia (24 %), and Qu?bec (14 %). Ontario accounted for 41.9% of total nursery sales in 2018. Ontario is host to the largest ornamental horticulture producers in Canada. Most medium to large wholesale growers are a very dynamic, aggressive and technologically advanced sector of the industry and have been key to the success of the Ontario Floriculture industry. Ontario is the major exporter of Canadian floriculture accounting for 57% of exports in 2018 followed by British Colombia. According to the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA), growing population, adverse climate conditions, the proximity to US markets along with the presence of large technologically advanced operations, have all contributed to the growth in the floriculture segment in Ontario.

Export Drives the Canada Ornamental Horticulture Market

Canada’s largest ornamental trade partner continues to be the United States, accounting for 99.3% of exports and 47.8% of imports in the sector. Canadia’s worldwide exports totaled USD 398.0 million in 2018, and imports amounted to USD 401.1 million. In 2017, the greenhouse-grown plants and cut flowers like gerberas, tulips, snapdragons, lilies, and chrysanthemums are shipped to the lucrative markets of the United States as part of Canada’s annual USD 334.6 million in floriculture export sales. According to Agriculture and Agri-Food Canada, under the Growing Forward AgriMarketing program, more than CAD 390,000 funding has been given for Flowers Canada Growers (FCG) to build standardized training for an export certification system and to support marketing activities. Canada’s floriculture exports are primarily to the United States, covering 80% of the export followed by Panama, Bermuda, Aruba, Mexico, Japan, Denmark, and the United Arab Emirates.

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