Global Starch Sweetener Market is projected to grow at a CAGR of 4.55% during the forecast period 2020-2025.
- The inclination toward low-calorie sweetener and low-calorie beverages, such as diet coke and low-calorie drinks, and low-calorie foods, such as yogurt, ice cream, and grain-based desserts, has gained popularity worldwide. The physiology of sweetness receptors is also being studied in greater detail, and to the depths that is unprecedented, with an endeavor to make food and beverages sweet without using sugar.
- Currently, the consumption of sugar substitutes, such as xylitol, erythritol, and mannitol, is increasing rapidly across the world. This is attributed to consumer awareness, government regulations to reduce sugar consumption, and application in many health and wellness food products in the market.
Key Market Trends
Increasing Investments in the Starch Market to Strengthen the Starch Sweeteners Production
Wheat is the primary feedstock for starch production followed by corn and potato. Specialties like green pea, rice, or chickpea are still minimal and only account for less than 0.5% in the European market. More importantly, the increasing number of starch manufacturers are investing in the starch and sweeteners market in Europe to support the local economy and local community while positioning the business for long term growth. Glucose syrups are used in confectionery mainly for their anti-crystallizing role, while in brewing, they are especially used to impart sweetness to the final product. Glucose syrups can adapt, as with the starch from which they result, into a considerable variety of products, each developing specific properties. Moreover, Germany-based manufacturer, J?cking Group, also announced its plans to build a new wheat starch facility at the existing plant in Hamm. The new facility is expected to increase the wheat processing capacity and double starch output, thus, creating a potential market for starch-based sweeteners in the near future.
North America holds a Prominent Share
The demand for sugar substitutes in the North American region is expected to be fueled by the increasing concerns regarding the health impact of excess sugar consumption and increased application of low Glycemic Index (GI) sugar substitutes in processed food and beverages. By using different blends of low-calorie sweeteners, subtle taste options can be achieved. Moreover, there has been growing demand for sweeteners, such as High Fructose Corn Syrup x (HFCS) in confectionery and bakery applications, which is creating a huge market for the sweeteners in the country. In the United States, glucose-fructose syrup also referred to as HFCS, generally comes in two varieties, with a 55% fructose content (HFCS 55) and a 42% glucose-fructose syrup (HFCS 42), which in turn boosting the starch sweetener market in the region.
The major global players have a broad range of products and a strong geographical presence. These factors give them a competitive advantage in the market. These companies are focused on innovative product launches, as they are trying to cater to various preferences of the consumers, globally. In order to sustain in the competitive market, the companies are enhancing their product portfolios constantly and strategically tapping into the possibilities of the new markets and segments. Key players in the market are Cargill, Tate & Lyle PLC, Tereos SA, Ingredion, and DuPont Danisco.
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