Europe meat substitutes market is anticipated to witness a CAGR of 6.11% during the forecast period (2020 - 2025).

  • The meat substitutes are gaining popularity in the region primarily due to the swaying away of consumers from meat-based products, either due to the adoption of veganism or to avoid the frequency of meat consumption without cutting on the nutritional value.
  • The market for plant-based burger patty has a significant share in the market due to its high demand. Also, the plant-based sausages are gaining popularity in the region which is expected to regulate the market for meat substitutes.
  • However,soy-based meat substitutes are likely to have slower growth due to the presence of allergens which restricts the wholehearted embracing of soy-based products across the region.



Key Market Trends

The Decreasing Meat Consumption is Regulating the Meat Substitutes Market

The European region is well developed, and the people are aware of the ill-effects of meat consumption. Due to the advancement in technology, methods to tackle excessive meat consumption have been explored and now, several meat substitute products are available in the market. The concept of veganism has also invaded the countries and transformed the consumption pattern of a significant number of people. As a result, meat consumption rates have been gradually decreasing, which is expected to further drive the market of meat substitutes in the region.

The United Kingdom is a Potential Market

The people of the United Kingdom possess high disposable income due to the strong economy and are perhaps able to mould their lifestyles flexibly as the trends of food consumption changes in the region. This is primarily due to the reason that the natives are growing extremely health conscious and are adopting healthier food habits to sustain their health. Most people are ready to reduce the frequency of meat consumption but due to the lack of availability of meat substitutes in vivid forms, the people are not ready to adopt veganism. However, this poses a major opportunity for the players of the meat substitutes to launch fresh products and increase their product portfolio to attract a larger consumer base.

Competitive Landscape

Europe meat substitutes market is fragmented with the presence of several global as well as domestic players. The taste replication and the cost play a crucial role in laying a heavy brand foundation. The global players have an upper hand in the regional market due to their brand image and are, therefore, they are indulging into geographical expansions mergers, acquisitions, and partnerships to expand their business. For instance, Beyond Meat after its introduction in Europe is equally popular among the Englishmen and Germans as it is among the Americans. Product innovation is a major opportunity for the players to cater to the inflated demand for alternatives to various processed meat products which are being criticized due to the associated health risks.

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