The Asia-Pacific freeze-dried fruits and vegetables market is projected to grow, registering a CAGR of 6.41% during the forecast period (2020-2025).
- The consumers in the Asia-Pacific region tend to be inclined toward health and the quality of their food, which is, in turn, increasing the demand for more premium food and nutrition products. This has led to the entry of numerous European and American suppliers in the freeze-dried fruits segment.
- The freeze-dried fruits and vegetables market in the developing economies, such as China, India, Indonesia, and other Southeast Asian countries, are witnessing rapid expansion, due to the increasing consumption of processed foods and the rising preference for ready-to-eat meals, especially breakfast cereals, owing to the growing trend of on-the-go lifestyles.
Key Market Trends
Rise in the Consumption of Processed Food is Accelerating the Market
There is a significant growth in the market for processed ready-to-eat foods, owing to the increasingly busy lifestyles of the consumers. The changing food habits, due to increasing urbanization, and the desire for new tastes, especially in the populous countries, such as China and India, are also fuelling the market growth. Ready-to-eat products help save time amidst the busy schedules of the consumers; it is the major factor that boosts the segment. The incorporation of various nutrients and flavors and the extended shelf life are giving ready-to-eat foods an additional advantage. The freeze-dried products help in retaining the nutrients for a longer period of time, as compared to normal processed foods.
China is Leading the Market in the Asia-Pacific Region
China, followed by Japan and Australia, holds a prominent share in the Asia-Pacific freeze-dried fruits and vegetables market. Exotic fruits, such as freeze-dried berries, hold a prominent market in the region. The rise in the demand for processed foods and convenient food products has strengthened the potential market for freeze-dried fruits and vegetables in the Asia-Pacific region. The well-established and strong distribution channels have helped in the easy supply of products across the region. The major freeze-dried products in the region are onions, potatoes, blueberries, cranberries, strawberries, and apples, among others.
The Asia-Pacific freeze-dried fruits and vegetables market is highly competitive, with an increasing number of small propolis manufacturers entering the market. Mergers and acquisitions, followed by new product launches, are the most preferred strategies in the Asia-Pacific freeze-dried fruits and vegetables market . The major manufacturers in the global market are consistently enabling top- and bottom-line growth. The leading players in the Asia-Pacific freeze-dried fruits and vegetables market enjoy a dominant presence across the world. Brand loyalty among the consumers gives these companies an upper edge.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support