The Europe algae protein market is anticipated to witness a CAGR of 6.14 % during the forecast period (2020 - 2025).

  • The increased availability of seaweed in a wider range of foods products in the region is expected to familiarize consumers with the ingredient and portrays a bright future for the potential segment.
  • In spite of the proportion of European consumers who consider themselves vegetarians or vegans still being relatively small, the preference for natural, healthy and flexible diets is becoming more mainstream which is further expected to promote the market growth in the near future.
  • The consumer demand for alternative sources of protein is already rising in the region and, with algae aligning well with the growing quest for both greener and naturally functional foods, is likely to flourish in the upcoming time due to its vivid applications.



Key Market Trends

The Popularization of Functional Foods is Likely to Foster the Market Growth

Algae are marine sourced plants which have been getting attention as a functional food in recent years across the region. Their nutritional profile makes them uniquely suited and apt to meet the demands of consumers willing for more plant-centric diets. Algae are also considered a sustainable food source for animals. Algae’s superfood character calls for a more overt usage in food and drink products in the European countries, owing to the transforming consumer food habits in the region. Educating consumers about the nutritional benefits available in algae will be critical to overcoming cultural perceptions. Moreover, many European consumers are not yet familiar with eating algae outside of sushi, so the brands are putting a strong focus on taste, e.g. by combing algae with popular flavors, to encourage consumer uptake.

German Beverage Market is Promoting Algae Protein Use

As concerns over the health and environmental impacts of consuming animal-based products have grown in Germany, the interest in alternative-protein sources, including seaweeds such as algae, chlorella, and spirulina has also developed among the consumers.

The younger generation of the country is readily accepting healthier drinks sourced from algae sources due to their urge to trying innovative products. This is primarily because the young adults are incorporating more protein in their daily diets and their quest for an ideal alternative protein is met by algae protein, which supports the health claims like any other good plant-protein source.

Thus, algae protein found a natural home in the juices and smoothies. Some launches in Germany include Rabenhorst’s Wheatgrass Drink with Spirulina Micro-Algae and Green Tea Extract, Alnavit’s Green Hero with Spirulina and Matcha and True Fruits’ Green Smoothie with Rocket, Mint & Chlorella.

Competitive Landscape

The European algae protein market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is on the geographical expansions and product innovation primarily. Moreover, partnerships and mergers and acquisitions are also considered as an effective means of strengthening the brand value.

The manufacturers are indulged in new product development as strategic approaches to develop versatile solutions that can be utilized in multiple applications. Also, one of the main targets of the manufacturers is to alter the typical taste of algae and suppress it by flavor addition so that consumers can accept algae-based products more readily. Thus, the overall market of algae protein has good potential in the region and offers plenty of opportunities for the manufacturers to experiment on, to enhance their market reputation.

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