Germany food colorants market is projected to witness a CAGR of 3.89% during the forecast period (2020 - 2025).

  • The food colorants market in Germany is one of the segments of the global food additives market. Food Colors are used by the food and beverage industry to improve the color of the food which is lost while food processing.
  • The Germany food colorants market is driven by easily available raw materials which include fruits & vegetables. Growing food safety concerns in Germany and the rest of Europe are pressurizing manufacturing to adopt clean labels. The major restrain the industry faces is the growing awareness of the ill effects of synthetic colors. But currently, the trend is a gradual preference toward natural colors due to increased awareness related to health safety, thereby driving the market for natural colorants in the country.



Key Market Trends

A Shift Towards Natural Colorant Ingredient

The demand for sustainable food ingredients, like specialty ingredients and sustainable foods, is growing, owing to the rising income levels and changing consumer preferences, due to hectic life schedules and environmental concerns. ?Food color brands in the country such as Sensient Technologies Corporation are nourishing consumers with functional product offerings inspired by nature and backed by taste. Rising interest in bright colors and extracts sourced from natural superfoods like turmeric, elderberry, spirulina or chlorella in the country. Consumers are taking an ideological approach to purchase decisions by seeking value-added products that give back to society. Brands, therefore, are supporting social and environmental causes through product offerings with ethical ingredients.

Booming German Food and Beverage Sector

Germany’s food and beverage industry is the fourth largest industrial sector in Germany, generating a production value of EUR 179.6 billion in 2017 (as per the data published by Germany Trade & Invest), and is expected to witness a promising outlook during the forecast period. This factor is too expected to push the colorants being applied to the food and beverage market, thus pushing the market further. Since meat and meat products, dairy products, and bakery are said to be one of the most prominent foods and beverage sectors in Germany, which is expected to be one of the major application areas of food colorants in the market, thus pushing the market forward.

Competitive Landscape

Sensient Technologies Corporation, D?hler GmbH, Chr. Hansen Holding A/S and BASF SE emerged as the most active companies in the market studied with a greater number of developments recorded, primarily as product innovations, particularly in terms of launching natural food colorant ingredients. The major focus of these companies is to offer products with wider applications that can cater to the consumers’ preferences efficiently

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