Brazil food colorants market is projected to grow at a CAGR of 3.88% during the forecast period 2020-2025.

  • Brazil is one of the most dynamic markets for food colorants attributable to their immense interest in natural food colors. During the recent years a large proportion of the population in brazil, especially children and the elderly have had particularly adverse reactions to dyes in foods, such as those found in flavored yogurts. This, in turn, has prompted the demand for natural food colors derived from jabuticaba, jambu, jamel?o, and other tropical fruits in the country.
  • The brazil food colorants market is escalated by growing demand for food colorants in industries such as confectionery, dairy and ice-cream, and others.



Key Market Trends

Growing Demand For Free-From Food and Beverages Products

An increasing number of consumers across the country are going vegan and demanding food products that are free from preservatives, artificial colors, artificial flavors, and others. This is largely attributable to the increasing number of consumers suffering from food allergies. This has pushed an increasing number of food and beverages to bring food and beverage products which are free-from on the shelves thus contributing towards the demand for natural colors in the country. For example, in 2019, Danone Brazil entered the soft drink industry by launching 4U, a range of premium carbonated juices and flavored teas (preservative-free and free- from artificial colors) to meet the growing demand for healthy beverages.

Growing Demand For Food Colors in the Meat Substitutes Market

The Brazilian meat substitutes market is expanding rapidly, so the market for food colors in the meat substitute market space. The red food coloring range has been serving the plant-based meat market and is expected to grow rapidly in the near future. The primary challenge in coloring the plant-based meat analogs is to find the right balance between heat stability and maintaining the desired shade of the color. Global food colors manufacturers such as Givaudan has introduced a range of red color line for meat-based substitutes market. The company’s line of red colors is called vegemite veggie red combining beetroot and other natural extracts.

Competitive Landscape

The Brazil food colorants market is highly competitive with the presence of global as well as regional players. Some of the major players in the market include Givaudan, Chr. Hansen A/S, Koninklijke DSM N.V., Sensient technologies, DDW, The Color House, among others.

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