Africa Food Colorants Market is projected to grow at a CAGR of 4.5% during the forecast period 2020-2025.

  • The importance of food colorants has increased in the past few decades with the advent of modern food processing methods, the slightest step of which destroys the natural coloring pigments in food. Adding back what is lost during processing is termed as “food enrichment”; however, this value-addition is fulfilled by food additives. Food colorants constitute an essential part of food additives.
  • The shift towards modern lifestyle and an increase in disposable incomes are further instigating the demand for processed food, driving the market for food colorants in Africa.

Key Market Trends

Growing Consumption of Beverages

The consumption of beverage has increased tremendously over the years as they now cater to every set of consumers that need health-related products, such as functional foods, enhanced drinks, juices to CSDs (which are for considered to be an indulgence).? The growth of the beverage industry directly compliments the growth of the food colorants market since colorant is one of the most important ingredients in most beverages. , which in turn boosting the food colorant market in the region.

South Africa holds the Largest Market Share in the Market Studied

Demand for clean label foods, easy availability of raw materials for manufacturing food colorants, and the existence of a central body for standardization of products is driving the South African food colorants market.? Restraints like, unavailability of natural replacements for synthetic colors, high cost of operation, etc., are heavily influencing the market.? Demand for naturally sourced products far supersedes such barriers, and this is expected to boost the South African market for food colorants. ?

Competitive Landscape

Companies in Africa are innovating by using vitamins and using organic sources as the base in producing food colors in line with the stringent rules by the regulatory body. Some of the major players in the Africa food colorant market are Chr Hansen holdings, D.D. Williamson & Co., Sensient Technologies Corporation, Dohler group among others.

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