Israel’s hair care market is projected to grow, witnessing a CAGR of 2.87% during the forecast period (2020 - 2025).

  • Extremely dry weather, high sun exposure, and other factors are leading to a decrease in hair longevity and urbanized Israelites are increasingly looking for alternatives to fix the problems like hair thinning, hair loss, scalp problems, and more.
  • Shampoos and conditioners are considered necessities by most Israeli consumers, whereas hair masks and oils are considered less basic and are not necessities. However, as the quality of life continues to rise in the country, and there is a growing awareness of masks and oils in hair care, Israelites are becoming more interested in these products.
  • The high-income disparity makes it impossible to manufacture higher value-added products for a large population group in the Israeli hair care market. Tighter purse strings in response to an austere economy and other factors pose challenges for hair care in the Israeli market.



Key Market Trends

Growing Popularity For Hair Masks Among Israelites

Traditionally, Israeli consumers preferred shampoos and conditioners to maintain their hair, but recent trends have depicted the preference of consumers in the country towards hair masks. The rising demand for hair masks is observed owing to key factors such as the improved lifestyle of the consumers, higher spendings on personal care, and greater influence from the western part of the world. In order to tap the growing opportunities and other trendy hair care products, leading market players are launching newer products to achieve a higher competitive advantage in the Israel hair care market. For instance, Elvive from L’Or?al Israel launched a 3-in-1 product that includes shampoo, conditioner, and mask.

Rising Scope For Online Retail Segment

The online retail segment for retail sales in Israel’s hair care market is expected to grow at the fastest rate during the forecast period. The online retail platform provides consumers wider options and brands of hair care products to choose from which is the key growth factor of the segment. Moreover, several personal care online stores and e-commerce websites are offering lucrative discounts for the price-sensitive Israeli consumers which are likely to drive sales via online retailers. Few of the popular e-commerce retailers selling hair care products in Israel are Wow Cosmetics, H&B, Cosmo Store, Israeli Products, Care To Beauty, Judaica web Store, and others. Notably, there has been a consistent rise in the number of internet users in Israel which is likely to improve the online retail sales of hair care products in the years to come.

Competitive Landscape

The Israel hair care market is competitive with the presence of several numbers of global players in the market. Few of the leading players in the market are Natural Formula, L’Or?al S.A., The Procter & Gamble Company, Unilever, Moroccanoil, Israel Ltd., Revlon, Inc., and others. The market also provides a room for domestic players and private-label brands to grow in the forecast period.

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