The South Africa Food Colorants Market is expected to grow at a CAGR of 4.6% during the forecast period, 2020 to 2025.

  • The market is driven by easily available raw materials which include fruits & vegetables. Growing food safety concerns in the African food markets are pressurizing manufacturing to adopt clean labels.
  • The major restrain the industry faces is the growing awareness of the ill effects of synthetic colors. This has triggered the demand for natural colors, which have high costs when compared to synthetic colors. The increasing disposable incomes, changing lifestyles in emerging countries are driving demand for processed foods and to attract the target segment companies tend to add food colorants, mostly driven by consumer interest.



Key Market Trends

Growing Emergence of Natural Color

Over the past years, the country has a high prevalence of ration in terms of synthetic food colorants use, wherein, manufacturers’ demand for synthetic food colorants was in line with availability and lower costs. Color variation in foods throughout the seasons and the effects of processing and storage often make color addition commercially advantageous to maintain the color expected or preferred by both the manufacturers and consumers.

However, with the growing penetration of clean labeling across food products along with more stringent regulations and consumer awareness, the trend has witnessed a gradual shift towards natural food colorants. That being said, manufacturers are incorporating natural vegetables and foods to derive colors such as beta-carotene, annatto, turmeric, carmine, paprika, and beet, as well as special blends, which can be further added across processed products.

Growing Application from Bakery along with Meat, Poultry and Sea Food Manufacturers

South Africa has a significant level of bakery product consumption, where especially, bread, plays a very important role in the nation’s diet. Therefore, in many households where bread can be considered a staple food, daily consumption is much higher, especially where other staples are not consumed. On the other hand, the bakery industry in South Africa is being driven by consumer demand for quality products and for products that were once seen as only within the reach of the better-off white South Africans. With a change in population demographics, black South African population has now become more affluent and is eager to taste and have the experience of eating a subsequent variety of bakery products that are readily available across the Supermarket shelf.

Competitive Landscape

The South Africa food colorant market is highly competitive with major players involved in this industry are BASF SE, CHR Hansen, Chemical Service Ltd (Lake Foods), Sensient Technologies, EDCOL among others. To gain market share, these companies are adopting numerous market strategies like innovative product development, partnerships, mergers & acquisitions, and expansion of existing facilities.

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