Sweden hair care market is anticipated to witness a CAGR of 2.81% during the forecast period (2020 - 2025).

? Natural ingredients and organic formulations are witnessing high demand in the market, compelling key manufacturers to launch hair-care products with natural/clean product labels.

? The factors like pollution, sun damage, scalp issues, hair thinning, and loss have led to an increased focus of consumers on the categories of hair care and have thus been driving the market. Moreover, salon professional products are on the rise.

? Also, the dominance of the global players in the market can be witnessed; the domestic players have been able to do significantly well in the market due to their premium offerings.

Key Market Trends

Demand for Organic/Natural Products is Climbing Up in Sweden

The high demand for natural ingredients has been quite evident in the Sweden market, which has led to the majority of companies launching products with nature-inspired ingredients, especially ones with plant-inspired and premium botanical ingredients. Among the organic hair care product, conditioners and shampoos hold a majority of the share in the Sweden haircare market, owing to its wide usage. For instance, Maria Nila, a Swedish Brand, has contributed a considerable revenue to the country’s hair care products with its vegan-claim products.

Hair Health Consciousness is Driving the Hair Care Market

As a significant portion of people has started facing hair loss issues, manufacturers have developed innovative solutions to tackle the fueling demand for hair care products. The growing awareness about hair care products through social media, magazines, and TV advertisements has been encouraging consumers to try newly launched products. Owing to the vivid hair textures, there is a rise in demand for specialized products in the country. Therefore, salon professional haircare brands have become increasingly advanced and more widely distributed in Sweden due to their specialized effects.

Competitive Landscape

The Sweden Hair Care Market is fragmented with the presence of both global and domestic players. An increasing number of Swedish persons are convinced that their personal care (inclusive of hair care) products are harmful to the body, and therefore, should be substituted with completely natural/organic products. This led to the rigorous R&D being conducted by several companies, to mandatorily include natural ingredients in products designed to fix the new age hair and scalp problems which are increasing in frequency across the country. Moreover, upper players that had an upper hand in the market previously, are facing tough competition because of the new product launches by the domestic players that are focused on the current needs of the locals.

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