Sweden Cosmetics Products Market is projected to grow at a CAGR of 6.51% during the forecast period (2020 - 2025).

  • High disposable incomes and inclination to spend on appearance as a large section of the country’s population being older and aging is driving the market. Moreover, a union for skin-benefiting and beautifying aspects of new makeup products through research by utilizing natural products is also fueling the demand for cosmetics in the market.
  • Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. Packaging manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various big companies are showing innovative changes in packaging and design.



Key Market Trends

Eye Cosmetics Holds a Significant Share in the Market

Consumers are using more eye makeup products to enhance their overall appearance. The popular trend of bold eye makeup as makeup styles are becoming more creative and daring and thereby incorporating different designs such as color and glitter are expected to boost the market for eye make up products. ?Waterproof eye makeup products that can withstand hot and humid weather is gaining popularity among women and is further increasing the demand for such make-up products. Key players are investing more in research and development projects and due to the increasing internet users, companies are changing the strategies regarding investment to affect the purchasing choice of consumers and to increase the reputation of their products so that the availability remains across several online and offline channels.

Pharmacies and Drug Stores Drives the Sales of Cosmetics Products

Pharmacies and drugstores are expanding beyond retailing of a range of prescriptions and over-the-counter medications and are offering greater visibility and a wide assortment of consumer products. This includes products, such as cosmetics, personal care products, and others. More recently, the demand for everyday products, such as personal care products, has witnessed increased revenue sales from pharmacies and drugstores, and represent strong growth potential in this market. The broad retail network of manufacturers within this industry delivers advanced health solutions for customers, around the world, through these channels, thus supporting the beauty care products, with advanced solutions.

Competitive Landscape

The Sweden cosmetics market is fragmented and strongly dominated by the foreign players such as L’Oreal S.A, The Est?e Lauder Companies Inc., Shiseido Co. Ltd, Kao Corporation, and Oriflame Holding AG, among others. Product innovation remains the most adopted strategy among the players in the country. An advanced and diversified distribution network of the players gives an upper edge to expand their range of products, across the country.

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  • The market estimate (ME) sheet in Excel format
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